Review of Marketing Collateral

Monday | July 26 | 2010 | 5:00 pm - 6:30 PM

Review of Marketing Collateral
Armed with new insights about your school’s branding and positioning from the morning session, you will focus on assessing how effectively your own marketing material conveys the heart of your brand and the positioning of your MBA program. You will also have the opportunity to benchmark the best branding and positioning practices of your PDP peers.

Marci Armstrong, Associate Dean for Graduate Programs, Cox School of Business, Southern Methodist University