Differentiate to Win: Branding and Positioning Your MBA Program

Monday | July 26 | 2010 | 1:00 pm - 4:00 PM

Differentiate to Win: Branding and Positioning Your MBA Program
The key to marketing your program successfully is communicating to potential students about how your program, business school, and university are unique from, and superior to, those of your competitors. This session will provide you with a framework for identifying those differences and help you develop and leverage your brand and positioning. You will learn what branding and positioning are and why you should care, identify the heart of your brand, and explore and refine the positioning of your graduate management program.

Marci Armstrong, Associate Dean for Graduate Programs, Cox School of Business, Southern Methodist University