Recruit with GMASS™

Access the global database of over 500,000 qualified candidates to meet your marketing and recruiting needs

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Tailor Your Search

The Graduate Management Admission Search Service (GMASS) marketing tool can help you recruit the right mix of candidates for your programs.

With over 2,000 unique combinations of search parameters using more than 30 categories, you can target your audience to fit your recruiting and marketing needs.

  • Connect with prospects at specific stages of the recruitment cycle – before and after they take the GMAT exam
  • Increase the diversity of your classroom by searching on robust demographic information
  • Create targeted multi-channel marketing campaigns
  • Reach out to candidates specifically interested in graduate management education

Sign Up for a Demo

Choose from a Variety of Categories and Subcategories



Gender, Ethnic Identification, First or Native Language, Citizenship, Age


School/Degree Characteristics

Part-Time, Full-Time, Online, Degree Objectives and Concentrations

School Plans

Intended School Plans

Work Intentions, Date of Enrollment


Educational/Professional Background

Years of Work Experience, Year of Undergrad Education, Undergrad First Institution, Major & GPA
Score Range

GMAT Exam Score Range

AWA, Quant, Verbal, IR, and Total Score


Location/Area Map-Radius

Preferred Region of Study, World Region, Country, Zip, State, Metro Area, and Province


VIDEO: Hear how James Kent, Marketing Manager, CEIBS, created a successful email lead nurturing campaign to reach the right candidates [WATCH]

VIDEO: Hear how Cameron Collins, Senior Marketing Manager, Vanderbilt University, leveraged GMASS to provide a cost-effective source of leads [WATCH]

Recruit with GMASS

VIDEO: GMASS Search Services Overview [WATCH]

Recruit with GMASS

VIDEO: Hear how your peers are using the GMASS search service to generate results [WATCH]

Read the Transcript