History Repeats: Why Segmentation and Engagement Really Do Work

Use GMASS to Recruit Students

Explore GMASS, a database of pre-GMAT and GMAT candidates, and how schools are searching for and marketing to these prospective students. Learn what has worked in the past and what continues to work now, including segmentation strategies and engagement techniques that create successful recruiting campaigns and why schools rely on GMASS to help build a larger pipeline.

Best practices and tips to maximize results with GMASS names are shared by Peggy Conway, Director of MBA Admissions at Texas Christian University, M.J. Neeley School of Business, and David Bergheim, Director of Marketing at University of San Diego, School of Business Administration. Both have proven over time that with continuous process improvement, looking at metrics, and listening to their candidates, outreach efforts have a high ROI. Learn from your peers who are doing it right!

Highlights

  • Maximize your GMASS searches with recurring orders
  • Customize your messages with alumni and current students
  • Find out how you might measure your ROI
  • Gain tips from colleagues who have seen positive results

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Presenters

  • Peggy Conway, Director of MBA Admissions at Texas Christian University, M.J. Neeley School of Business
  • David Bergheim, Director of Marketing at the University of San Diego, School of Business Administration
  • Paula McKay, Director, GMAC Customer Care