Are you Reinforcing Admissions and Brand with Alumni? (Handout 6 slides)

Research shows that one in three prospective business school applicants surveyed on consults an alumni or current student during their decision-making process. Who better to advocate for your program with prospective students than your own alumni.

Data in the GMAC 2014 Alumni Perspectives Survey Report can help open doors for your business school marketing and recruiting efforts. It is the largest and most far-reaching alumni survey GMAC researchers have ever conducted, with nearly 21,000 alumni respondents from the classes of 1959 to 2013.

Continue the conversation with your peers on best practices to engage alumni on the LinkedIn GMAC School Professionals group.


  • 95% of alumni said they are willing to recommend their education to others
  • Social media, your alumni and candidates can build awareness
  • Examples of alumni “in action” to help with marketing and recruiting efforts
  • Alumni are #1 Resource…

Other resources you may like:


  • Michelle Sparkman-Renz, Director, Research Communications
  • Betsy Kacizak, Professional Education & Training, Senior Manager