The European Geographic Trend Report presents trends in the student pipeline for graduate management education. Examination of data collected from respondents taking the Graduate Management Admission Test (GMAT) during the 2006 to 2010 testing years (TY) and from the requested destination of their score reports forms the basis for the analyses presented in this report.
Major differences in score-sending behavior were observed between TY 2006 and TY 2010 for many of the examinee groups covered in this report. This is not surprising given the global nature of higher education today, which is characterized by innovation and constant change. Many factors influence the attractiveness of certain programs to students and also the ability of students to pursue management education. This report identifies the aggregate outcomes of such dynamics.
Data from the most recent testing year are compared against data from four years prior to identify changes in examinee preferences.