Video transcript: Prospective Students Survey: Discover What Today’s Candidates Are Looking For

Melissa Mikolajczak: Personally, I've relied on GMAC a lot to provide some of those consumer insights or prospective student insights with their student surveys, also with their employer surveys, so that we can help better understand what our prospective students want, need or motivations for school and how we can better serve them.

Harriet Lenay Johnson: GMAC's research has helped us succeed with our MBA program by providing us with the tools that allow us to know what prospective students are looking at. More specifically, GMAC provides the prospective student survey that allows us to see what students are interested in, the types of programs they're interested in, as well as the reservations that they may have as they move forward with seeking their graduate degrees.