Rebecca Baer: One of the things that GMAC provides that helps make my job easier is the infinite amount of research through all of the surveys, the perspective student surveys and the alumni surveys. It really helps make my job easier by supporting either some hunches or some intuition that we might have about what's going on in the marketplace. The research is instrumental in making marketing decisions.
Tami Fassinger: We use a lot of GMAC research to inform the way we might recruit the same or differently in subsequent years.
Rebecca Baer: The research is instrumental in making marketing decisions. We, like many other schools and programs, have a very limited marketing budget. So we need to make sure that we're deploying those dollars or those resources effectively.