Corporate Recruiters 2018 Survey Signup Information

Discover what drives hiring demand for your business school graduates.

Survey Overview

Participate in our 2018 Corporate Recruiters Survey, GMAC's annual survey of business school recruiters.

The Corporate Recruiters Survey provides a snapshot of the current employment landscape, gauges employer demand for MBA and master-level business graduates, and offers insights into hiring practices and trends across industries and world regions. 

There are two easy ways to participate:

  • Option 1: You provide us with the list of employers that recruit and/or hire students from your business school, and GMAC Research will take care of the rest.
  • Option 2: You administer the survey directly to the employers that recruit and/or hire students from your business school; GMAC will provide you with suggested invitation wording and a unique URL.

The survey launches the week of February 9, 2018. Sign up your school to participate anytime from now until February 2, 2018 to be sure your school hears from the employers that recruit YOUR students about their hiring projections and the skills they seek in business grads.

Schools signup at

Employers signup at

GMAC conducts this survey in partnership with 
EFMD and the MBA Career Services & Employer
Alliance, MBA CSEA

EFMD logo 2013 small  MBA Career Services Council logo   
Questions? Contact us

What You Will Receive

Exclusive Benefits for Participants

Participating schools receive exclusive access to the following:

  • Interactive Benchmark Report Tool. A free online tool that lets survey participants examine findings in greater depth and conduct customized data searches by numerous variables including hiring plans, salary data, and demand for skills overall and by region, industry, function and company size. 
  • Employers will also receive their own recruiter benchmark report, as well as a copy of the survey report and interactive data report.

Explore Last Year's Results

Both interactive reports are available in one new redesigned tool. View the 2017 interactive data report to explore the results of the 2017 survey, and learn how to export survey data for use in your own presentations.

Instructions: Option 1

Option 1: GMAC Administers the Survey

Schools provide GMAC with a list of employer/recruiter contacts and GMAC will send the survey invitation and reminder emails directly to the employers that recruit your students. Please read the GMAC Survey Participant Privacy and Confidentiality Statement for information about how we keep your data safe.

Instructions & Important Dates

Submit Your List of Employer Contacts to GMAC by February 2, 2018
  • Compile a list of the employer/recruiters who recruit and/or hire your graduate business students.
    • How many names should we submit? Submit as many or as few names as you like. Some schools submit 50 while others submit several thousand.
    • Who should I include in the list? Consider including employer contacts who visit your campus, post jobs on your job boards, meet with your students at recruiting fairs, recruit remotely, make campus visits, host case competitions, etc. You may include employers even if they did not hire any of your graduates this year.
    • How can I ensure a better response rate from my employers? It's important to ensure your contact list is as clean as possible. Check email addresses for accuracy. Be sure each email address corresponds with the individual's name. 
    • Important: Put the name of your university in the name of the file. For example: "University of GMAC, Corporate Recruiter List 2018." The example below illustrates how to format your list.

      CRS Employer Roster
  • Heads-up email: We have found that when employers receive a heads-up letter from you, explaining the purpose and importance of this study, they are much more likely to respond.
    • We recommend you send the heads-up email to your employers between February 5 and 8. GMAC will provide suggested language for you to use. You are free to modify it.

If you have any questions about the steps outlined above, please contact us at or call +1 703.668.9809.


Instructions: Option 2

Option 2: School Administers the Survey

Your school will be responsible for sending survey invitations directly to your contact list of employers who recruit and/or hire your graduate-level business students. GMAC will provide you with suggested wording for survey invitations and reminders, as well as a unique survey link for your university.

Instructions & Important Dates

  • Report the number of employers/recruiters you will be inviting to participate in the 2018 Corporate Recruiters Survey via email sent to 
    • Optional but recommended: Submit the contact information for the employers you will be inviting to participate. Many employers recruit at multiple universities. By submitting the contact information of your school's employers, we can make sure that employers receive only one survey invitation. When employers respond, we are also able to ensure that their response is linked to each of the schools where they recruit.
    • To submit your list, follow the instructions on the Option 1 tab.
Key Survey Dates
  • February 9, 2018: You send your employers the invitation to participate in the survey.
  • February 22, 2018: Your school sends a reminder to employers. GMAC will provide suggested text.
  • March 7, 2018: Your school sends a second reminder to employers. GMAC will provide suggested text.
  • March 14, 2018: You send a final email to employers. GMAC will provide suggested text.
  • March 18, 2018: The survey closes.

Suggested Messages: You can access the suggested invitation and reminder email messages here:  Please follow the instructions on these messages for making edits.

Important Note about Email Reminders

When GMAC sends out survey invitations (Option 1), we assign a unique link to each employer contact, which enables us to track their response and exclude those who have completed the survey from further follow-up. When you administer the survey, GMAC provides you with a URL unique to your school, which will be used in all emails to the employers you might invite. Unfortunately, the convenience of using one link per school prevents the ability to track individual responses and exclude employers who have already completed the survey from receiving the survey reminder.

What Happens Next?

Data collection for the Corporate Recruiters Survey ends March 18, 2018. Once GMAC researchers have compiled the data, we will send benchmark reports to participating schools that had at least five of their employers respond to the survey. Participating schools and participating employers receive an interactive data report and a summary report of survey findings.

Last Year's Report

2017 Summary Report

CRS snapshot  With support from survey partners EFMD and MBA CSEA, CEMS, RelishMBA and 97 business schools
  worldwide, the 2017 survey drew responses from 959 employers representing more than 628 companies 
  in 51 countries worldwide. 



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