Trade Names vs. Trademarks

Both GMAC and Graduate Management Admission Council are trade names as well as trademarks.

  • Trade names – are the names businesses use to self-identify.
  • Trademarks – identify a unique product or service.

When to Use Trademark Symbols

  • Use them when referring to a specific GMAC or GMAT product.
  • Omit them when referring to the council as an organization.

Using Apostrophes 

  • A trade name can be a possessive.
  • A trademark cannot.
 Trade Name
 Trademark
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