How to Use Trademarks

Trademarks are proper adjectives. They should be followed by an associated noun and should never be altered in any way.

Common Trademark-use Errors

  • Making them possessive
  • Adding a hyphen
  • Changing to singular or plural
 Wrong  Correct
 GMATs  GMAT®exams
 GMAT-using schools  Schools using the GMAT® exam
 GMAT's validity  GMAT® validity

 Learn more about proper trademark use at the International Trademark Association: http://www.inta.org/TrademarkBasics/Pages/TMBasics.aspx