Upcoming Events & Conferences
GMAC Insight Series
Join us in March for regional one-day workshops!
Influence in Action: Storytelling, Power and Persuasion for Admissions Leaders | March 19: Chicago, IL
As the higher education environment continues to evolve, GME professionals must do more than inform — they must influence. This interactive workshop integrates two essential skill sets: presenting with impact and influencing across the organization. Participants will learn to analyze audiences, craft persuasive narratives, and use storytelling and data visualization to drive action, whether encouraging a student to apply or securing institutional buy-in for a new initiative. Attendees are encouraged to bring a real idea or initiative they are working to advance, which they’ll use for practice and feedback. Participants will leave with actionable frameworks, refined presentation skills, and a roadmap for developing their own 90-day action and influence plan
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Marketing in a Technology-Driven World: Engaging Consumers, Building Trust and Driving Impact | March 27: Boston, MA
As marketing continues to evolve alongside rapid advances in technology, professionals must rethink how they engage audiences, build trust, and create meaningful value in increasingly digital and data-rich environments. This interactive workshop explores how contemporary marketing theory and research can inform practical strategies for today’s marketing challenges. Drawing on insights from consumer behavior, digital marketing, and emerging technologies, the session will examine how audiences make decisions in online and social contexts, how trust and attention are formed, and how marketers can design experiences that resonate. Participants will engage with real-world examples and applied frameworks that bridge academic research and professional practice.
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Masters Leadership Symposium | April 20-21, 2026: Lisbon, Portugal
This event is designed specifically for school professionals with strategic responsibility for business master’s programs around the world. Join and network with like-minded professionals, explore market trends and gain in-depth perspectives around the challenges and opportunities faced by this segment of the graduate management education industry.
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Admissions Institute for Advanced Professionals (AIAP) Europe 2026 | April 22-24, 2026 | Barcelona, Spain
Ready to lead, not just manage? This program is designed for mid-career professionals in GME marketing, recruitment, and admissions who want to expand their influence and drive meaningful change. You'll gain advanced leadership skills, master strategic decision-making, and understand the evolving European graduate education landscape and be prepared to lead with purpose and vision. The program culminates in the AIAP Capstone Project—your opportunity to tackle a real institutional challenge and create solutions that enhance both your portfolio and your organization's impact. If you've built a strong tactical foundation and are ready to elevate your leadership capacity, this is your next step. Learn more today!
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Admissions Institute for New Professionals (AINP) Europe 2026 | April 27-29, 2026 | London, England
Are you new to recruitment, admissions or marketing within a business school? Would you like to become more effective in your recruiting, marketing and admissions practices? The Admissions Institute for New Professionals (AINP) Europe is a robust program essential for every new professional in recruitment, admissions and marketing. Ideally, participants should have between six to eighteen months of work experience within these different areas of graduate management education to be eligible, but participants with less than six or more than eighteen months are also welcome.
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GMAC Annual Conference | June 10-12, 2026 : Philadelphia, PA
The Annual Conference is designed to address challenges and to provide the highest quality programming on a variety of topics, such as digital marketing; diversity, equity, inclusion and belonging; data analytics; navigating the new recruiting and admissions landscape and more. Learn about current industry trends from experts, join interactive sessions to explore solutions for your challenges, connect with companies that showcase their graduate management education products and services and take advantage of prime networking opportunities. Registration opens on February 2, 2026.
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