Graduate Management News

The newsletter of the Graduate Management Admission Council.
July 2016

Connect with the Best Candidates for Your Program: A GMASS® Success Story

From the perspectives of both schools and students, see how the GMASS search service can work for you to make the best match for your program.

GMASS Success

Many prospective users of the GMASS Search Service wonder what the steps to a successful connection look like. How do schools go from purchasing a list and defining search criteria to enrolling candidates? Business schools worldwide go through the process of purchasing names through GMASS and marketing to candidates with great success. But it’s often most helpful to hear directly from the school and the candidate to get the full picture of a successful match.

For admissions professionals like Charly Edmonds, director of the Doctoral Program at the University of Kansas, School of Business, securing top talent can be challenging. For prospective students like Arda Karaaslan, an incoming PhD student in the Doctoral program at Kansas, one of the most time-consuming parts of the application process is finding schools that offer the best fit for their needs.                                          

We caught up with Edmonds and Karaaslan, who shared their perspectives on the benefits of GMASS, from both an admissions and recruitment point of view.

GM News: How long did the entire process take–from sending the initial email to securing the candidate?

Charly Edmonds: We purchased names from GMASS in July of 2015, at which point I sent an initial email communication to the list. In September, I reached out again to notify those candidates that our online application was open. Subsequently, I sent another email communication in November, reminding students of our application deadline of January 10. 

GM News: How did you track your efforts?

Edmonds: We used CollegeNet Prospect, a tool the University of Kansas started using several years ago, to track and communicate with our prospective students. After I purchased names from GMASS, I uploaded the information into the database with a source code of GMASS.


GMASS Charly

 “All graduate business programs could benefit from purchasing GMASS names.  It’s a small price to pay to have a great student join your program.”

Charly Edmonds, Director, Doctoral Program at the University of Kansas, School of Business

 


GM News: What tips can you offer to other users with a different program type? Search parameters? Crafting your email? Follow-up?

Edmonds: All graduate business programs could benefit from purchasing GMASS names. Purchasing GMASS names is a small price to pay to have a great student join your program. We purchase GMAT® names [of prospective students] who have a score range of 650–800, who are interested in pursuing a Doctorate in Business (PhD or DBA), with a workload of full-time student or undecided.  Since our applicants are predominately international students, we do not set the criteria specific to a region.

As a result, Edmonds connected with Arda Karaaslan, who received her initial GMASS communication, which started the whole process that led him to where he is today. Before deciding to pursue a PhD, Arda Karaaslan was working as an office manager. He decided to pursue a graduate management degree so that he could use his academic abilities to their full potential. He was also drawn to the intellectual freedom of pursuing research that a PhD program would afford.

GM News:  Finding the right program can be complicated. How did opting into the GMASS Search Service make it easier for you to identify the right program?

Arda Karaaslan: One of the most time-consuming parts of the business school application was finding the set of schools that present a mutual match with me as a prospective PhD candidate. Opting into GMASS provided a way for schools that already saw me as a potential student to get into contact with me and send all necessary information about their program. That shortened the application list preparation for me and definitely made the search process more efficient.

GM News: What were your expectations when you opted into GMASS? Ultimately, did opting in meet and exceed those expectations?

Karaaslan: My greatest expectation was to see which schools were interested in me and to receive information about their programs. I definitely felt more comfortable applying, since the school I applied to reached out to me. I am sincerely glad that I opted in to GMASS, as it turned out that the program I chose to attend was one of the programs that had reached out to me. 


GMASS Arda“Opting into GMASS provided a way for schools that saw me as a potential student get into contact with me directly and send all necessary information about their program.”

Arda Karaaslan, PhD Candidate, Doctoral Program at the University of Kansas, School of Business