Graduate Management News

The newsletter of the Graduate Management Admission Council.
July 2015

Is your business school looking for brand ambassadors to promote the value of your graduate business programs? If so, look no further than your current crop of graduates.
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Gaining a deep understanding of who you market to can be tremendously powerful in creating a truly effective marketing strategy—one that delivers the right message, to the right audience, at the right time.
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Tracy White, Assistant Director & Academic Advisor, Graduate Business Programs, Leighton School of Business, Indiana University, South Bend.
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Just in case you missed them, session summaries from the 2015 GMAC Annual Conference.
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