Recruit with Precision (GMASS®)

Recruit the best talent from a global database of over 500,000 leads.

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The Benefits of Using GMASS

Target your audience

Use more than 30 criteria to narrow your search and tailor your message for the best response rate.

Get the most up-to-date contacts

The global GMASS database is updated daily.

Find the best candidates anytime, anywhere

Our web-based application to easy-to-use.

Save time

Receive automatic results daily, weekly, or monthly, and save your best searches.

Recruit early

Target GMAT pre-test candidates early in their decision-making process.

Save money

GMASS is a cost-effective way to build multi-channel marketing programs.


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New Access GMASS Profiles of Candidates Affected by US Visa Policy Changes
Note: GMASS account required to download this list.


Nearly 70% of GMAT Test Takers opt-in. Request a free demo and discover how you can gain access to our database of over 500,000 motivated, potential business school students.

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Recruit with GMASS

Hear how your peers are using the GMASS search service to generate results.

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Your subscription to GMASS lets you engage thousands of leads that are waiting to hear from you. Customize your searches to fit your program needs.

Customize your searches to fit your program needs.

Variety of Demographics


Request a free demo and discover how you can gain access to our database of over 500,000 motivated, potential business school students.

Free Demo


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 Michael Cuneo, GMASS

"There is no easier way to find students."

Michael Cuneo
Admissions Officer Johns Hopkins University Carey School of Business


The following resources will help you target your searches and find the best candidates every time.

Getting Started

Sign Up for a Demo

Request a free demo and learn how institutions have successfully used GMASS as part of their campaigns.

Documentation

Documentation

Video

Video

Watch the latest GMASS webinar and learn how to connect with candidates earlier in the pipeline.

Articles

Articles

Support

Support

Questions? Contact us today.

Testimonials

Testimonials

Hear why and how other schools use GMASS.

Who's Using GMASS

Maryke, GMASS Testimonial

"We use GMASS extensively to get leads in certain areas especially looking at demographics like age, location and work experience. It helps us to do targeted outreach in markets we're not familiar with."

Maryke Luijendijk-Steenkamp
Director Marketing and Admissions
Rotterdam School of Management



Aimee Akimoff, GMASS Stacey, Testimonial Jeromy, GMASS Alison Menzel, GMASS Testimonial

"I can find the early career students that are unique to our program."

Aimee Akimoff
Director of Recruitment
Wilamette University

"Using GMASS is very helpful in targeting diverse candidates and finding people from all backgrounds."

Stacey Dorang Peeler
MBA Admissions Director
Penn State

"I have the opportunity to reach individuals in a very targeted manner."

Jeromy Manser
Director of Recruitment & Marketing
University of Rochester

"We have a lot of different recruitment goals we are trying to achieve, GMASS allows us to target different kinds of populations of students."

Alison Merzel
Director, MBA Admissions
The Ohio State University

Julie Barefoot, GMASS Testimonial
Amy Mitson, GMASS Testimonial David Bergheim, GMASS Testimonial  Marakand Parulkar, GMASS Testimonial

"GMASS is a terrific tool to find candidates who are a good match for our program."

Julie Barefoot
Associate Dean of MBA Admissions
Emory University


"We have great attendance at our recruiting events because we are able to reach potential students through GMASS. "

Amy Mitson
Senior Associate Director of Admissions
Dartmouth College

"GMASS is an integral part of our marketing campaigne, it allows us to reach out to potential students and find, based on certain attributes, the people who are most likely to be interested in our program."

David Bergheim
Director of Marketing
University of San Diego

"GMASS is an excellent tool that allows me access to student data."

Makarand Parulkar
Faculty Business Director
Bond University

Tiffany Nelson, GMASS Testimonial
Alison Knight, GMASS Testimonial
Katie Mickle, GMASS Testimonial  Martha Lua, GMASS Testimonial

"As we have transitioned to an international focus using GMASS has provided us the opportunity to target prospects from around the world."

Tiffany Nelson
Associate Director of Graduate Recruiting
Georgia State University

"GMASS gives me the opportunity to connect with potential applicants. Since we are an American school based in France, our potential applicant pool is quite specific. GMASS allows me to communicate with applicants who have expressed an interest in studying in France."

Alison Knight
Director of Development & Recruitment
International School of Management

"Using strategic messaging with names purchased through GMASS  has been one of USD's most successful marketing tools."

Katie Mickle
Admissions Director, MBA Programs
University of San Diego

"It's really important to have a diverse candidate pool. GMASS allows us to create filters and lists of names to reach diversity goals."

Martha Lua
Marketing & Recruiting
Claremont Graduate University


Hear how students are using GMASS to connect with schools

Dan, GMASS Testimonial Ethan, GMASS Testimonial    

"When I started looking at programs that offered MBA's, I didn't really know where to look. GMASS enabled me to opt-in to schools who were interested in my background."

Dan
MBA Student

"The first step in my MBA search was to gather information, to do that I opted-in to GMASS and let them come to me. I received emails from schools and that's how I found the school I am at now."

Ethan
MBA Student

   

"It's really important to have a diverse candidate pool. GMASS allows us to create filters and lists of names to reach diversity goals."

Martha Lua
Marketing & Recruiting
Claremont Graduate University