Michael Tarantino: We can search for particular candidate names with certain demographics or psychographics that tend to work better with our program.
Cristina Sassot: GMASS is for us the most reliable and accurate source of information to size the market.
Phebe Loo: GMASS leads does help us to reach out to candidates that we would otherwise not be able to find.
Sophie Simard: 12% of our enrolled students are directly generating from GMASS. These are people that we have met through GMASS because we have communicated to them specifically, in a personalized way.
Catherine Bianchi: The GMASS information will provide the data that you need to make those scholarship offers to potential candidates that may not have thought about your school yet