Maximize Your Marketing: Connect and Engage with Candidates Earlier in the Pipeline with GMASS

Tuesday, September 20, 2016 | 11:30 AM EDT | 4:30 PM BST

Maximize Your Marketing: Connect and Engage with Candidates Earlier in the Pipeline with GMASS

Maximize Your Marketing

Connect and Engage with Candidates Earlier in the Pipeline with GMASS

Join GMAC and special presenters, Royall & Company, for an in-depth discussion of the importance in engaging prospective students earlier in the pipeline.

Connect with candidates earlier in the pipeline with the GMASS!

GMAC and Royall & Company, a leader in student recruitment solutions, will discuss proven strategies using GMASS searches to successfully recruit candidates earlier in the business school decision process.

Highlights include:

  • How GMASS pre-test leads offer you the chance to influence candidates early in the process and get them thinking of your program first
  • Real examples from your peers on how to successfully use GMASS pre-test leads in your marketing communications to engage your prospects
  • A discussion of mba.com prospective survey results and how to use these results to tailor your marketing campaigns
  • A review of GMASS unique search parameters available to help you solve for your specific candidate recruiting and marketing needs

This complimentary webinar will be of particular interest to business school professionals working in the functional areas of admissions, recruitment, and marketing. Following the presentation, webinar registrants will have the opportunity to continue the dialogue in a Q&A session with the presenters.

Presenters

  • Deborah Bibb, Assistant Dean, Admissions, Weatherhead School of Management, Case Western Reserve University
  • Paula McKay, Director, School Products, GMAC
  • Jennie Bailey, Associate Principal, Continuing Education Programs, Royall & Company
Moderator:
  • James Barker, Market Development Manager, EME, GMAC

Webinar Files

Maximize Your Marketing: Connect and Engage with Candidates Earlier in the Pipeline with GMASS


Introduction to GMASS Recruiting


Rethink, Revise, Rewrite: Gain More from GMASS Searches & Email Marketing