2014 Leadership Conference

January 21-24 | The Westin Beach Resort and Spa | Fort Lauderdale, FL USA

Overview

2014 Leadership

Thank you for making the 2014 Leadership Conference a success!

With more than 130 school professionals in attendance, the group convened in Fort Lauderdale for four days of enriching networking opportunities, innovative sessions, and inspiring keynote addresses. The conference explored the MBA Career Center of the Future, Practical (Curriculum) Steps for Creating More Holistic Graduate Management Education (GME), and How to Repackage the MBA Value Proposition, as well as several other topics. Conference highlights included Professor Dipak Jain discussing Strategic Shifts in GME and Dean Ted Snyder exploring the New Frontier in Globalizing Business Schools.

Event attendees can access the presentations on the Agenda tab under each timeframe.

Disrupt or Be Disrupted: A Blueprint for Change in Management Education

Disrupt Book Cover

Click here to buy.

Where

The Westin Beach Resort and Spa
321 North Fort Lauderdale Beach Boulevard
Fort Lauderdale, FL  33304
Phone: 954-467-1111

When

Tuesday, January 21 (evening): Program opens with a 5 – 7 pm New Program Directors Workshop and 7 – 9 pm Welcome Reception; through
Friday, January 24: Program concludes at noon.   

Registration Fee and Closing Date

The registration fee was US$1,750 for member schools of GMAC and MBA Roundtable and US$2,275 for non-member schools. The registration fee included all program materials and scheduled meals.

Further Information

For further information, please contact us via email at programs@gmac.com.

Stay Informed

Sessions

Concurrent Sessions and Workshops

Concurrent Sessions I

The MBA Career Center of the Future   
Although career centers have historically delivered a significant portion of the MBA’s perceived value to students, the traditional modus operandi is quickly losing its relevance in the face of modern talent acquisition techniques. One example of a shifting trend: Companies are shunning on-campus info sessions as outdated and replacing them with privately-arranged, by-invitation-only, off-campus events. In a world where employers and students are finding each other directly, how should your career center adapt? Should it be bigger or smaller? What new services should you offer, and which functions are irrelevant? Join us to explore what the career center of the future may look like for your program.

Gary Fraser, Assistant Dean, Full-time MBA Program and Career Services, Marshall School of Business, University of Southern California
Maryellen Lamb, Deputy Vice Dean, Admissions, Financial Aid, and Career Management, The Wharton School, University of Pennsylvania
Amanda Wasler, Americas University Relations Leader, Dell Inc.
Moderator: Karen Siegfried, MBA Executive Director, Judge Business School, University of Cambridge

A Paradigm Shift: From Traditional Instruction to the Flipped Classroom 
Given the emergence of MOOCs, wikis, blogs, and collaborative platforms, long-standing models of classroom delivery are no longer as effective or meaningful. New delivery methods include the flipped classroom. In addition to transforming faculty into knowledge facilitators, flipped models help students build critical skills that employers are looking for and, in many instances, improve learning outcomes. In this session, you’ll hear from faculty and administrators who have implemented the flipped classroom and will share their experiences and best practices.

Maya Georgieva, Associate Director, Center for Innovation in Teaching and Learning, Stern School of Business, New York University
Eric Hirst, Associate Dean for Graduate Programs, McCombs School of Business, University of Texas at Austin
Joe Stephens, Assistant Dean of MBA Programs, Trulaske College of Business, University of Missouri
Moderator: Anne M. Ferrante, Executive Director, MBA Roundtable
    
Repackaging the MBA Value Proposition: Selling Our Programs to a New Generation of Students
Our students’ unique values, aspirations, and skills are a direct result of growing up in a time of unprecedented social and technological change. As competition to attract and retain the best and brightest prospective MBA students has intensified, business schools are striving to adapt to this generation’s needs and preferences. It is more important than ever to communicate a convincing MBA value proposition that will resonate with this audience. This interactive session, led by two marketing experts with daily MBA classroom experience, will focus on what drives this generation as they decide among competing brands. Participants will also create student profiles and actively craft meaningful MBA value propositions for specific segments of prospective students.

Judy Hopelain, Partner, Brand Amplitude, and Lecturer, Haas School of Business, University of California Berkeley
Carol Phillips, President, Brand Amplitude, and Adjunct Instructor of Marketing, Mendoza College of Business, University of Notre Dame
(Repeated on Thursday, January 23 at 1 pm)

The Role of Experiential Learning in Preparing Managers for the Global World
Globalization has accelerated to the stage where world economies are highly integrated and talent is mobile and global. Corporations have responded with varied organizational structures and methods to reach new audiences and deliver the products and services they seek. Graduate management education is responding in varied ways to globalization and the need to prepare global managers. This session will analyze the skills and competencies successful global managers possess, and will look at different ways schools are delivering on the needed learning outcomes through experiential learning initiatives.
 
Nan S. Langowitz, Associate Dean and Professor of Management, F.W. Olin Graduate School of Business, Babson College
Elena Liquete, Executive Director for the MBA Program, IESE Business School
Julie Staggs, Managing Principal, Global Education Practice, Korn Ferry Leadership and Talent Consulting
Moderator: Anne Dries, Programme Director, MBA & EMBA, Singapore Management University

Concurrent Sessions II

Branding Your Business School Portfolio
In today’s competitive landscape, your school needs to determine how to differentiate its MBA program. Do you have a unique brand?  Are your marketing materials consistently promoting this brand?  Sensing the need to set itself apart from other programs in the region, the University of Kansas School of Business conducted a branding and messaging exercise to identify its points of differentiation. Representatives from the school and its marketing partner will share highlights from this process and provide insights on how to guide your business school brand in the right direction.

Neeli Bendapudi, Dean and H.D. Price Professor in Business, KU School of Business, University of Kansas
Jim Brown, Partner and Chief Operating Officer, Muller Bressler Brown
(Repeated on Thursday, January 23, at 2:45 pm)
    
Learning Technologies in Practice
With the rise of online programs, flipped classrooms, and bring-your-own-device (BYOD) initiatives, the question of how to integrate technology into the teaching and learning environment has become increasingly important for university leaders. This session’s panelists will share examples of how their schools have successfully integrated interactive and learning technologies into their programs and curricula. They will review best practices for addressing new challenges posed by technology-driven initiatives, discuss the importance of assessing faculty and student learning, and share ways to increase engagement in these projects. Finally, panelists will identify trends on the horizon and technology applications to watch in 2014.

Sandra Chrystal, Vice Dean for Online Programs and CIO, Marshall School of Business, University of Southern California
Maya Georgieva, Associate Director, Center for Innovation in Teaching and Learning, Stern School of Business, New York University
Susan Kellogg, Associate Dean of Information Technology, Kenan-Flagler Business School, University of North Carolina

Repackaging the MBA Value Proposition: Selling Our Programs to a New Generation of Students
Our students’ unique values, aspirations, and skills are a direct result of growing up in a time of unprecedented social and technological change. As competition to attract and retain the best and brightest prospective MBA students has intensified, business schools are striving to adapt to this generation’s needs and preferences. It is more important than ever to communicate a convincing MBA value proposition that will resonate with this audience. This interactive session, led by two marketing experts with daily MBA classroom experience, will focus on what drives this generation as they decide among competing brands. Participants will also create student profiles and actively craft meaningful MBA value propositions for specific segments of prospective students.

Judy Hopelain, Partner, Brand Amplitude, and Lecturer, Haas School of Business, University of California Berkeley
Carol Phillips, President, Brand Amplitude, and Adjunct Instructor of Marketing, Mendoza College of Business, University of Notre Dame
(Repeated from Wednesday, January 22 at 2 pm)  

The Skills Employers Seek from MBA Graduates 
In addition to highlighting the results of the 2013 GMAC Corporate Recruiters Survey, this session features a select panel of top MBA corporate partners. They will discuss the fundamental skills they need from today’s MBA students, success factors among those who “make it”, the gaps they see in MBA hires, and how they can work with programs to bridge those gaps before graduation.

Kevin Bevans, Partner and Global Head of Consultant Recruiting, Bain & Company
Dia D. Harris, Senior University Relations Specialist, Johnson & Johnson
Chris Thomas, Global ECLP Program Manager, General Electric (GE)
Amanda Wasler, Americas University Relations Leader, Dell Inc.
Moderator: Rebecca Estrada, Survey Research Manager, Research and Development, Graduate Management Admission Council

Concurrent Sessions III

Branding Your Business School Portfolio 
In today’s competitive landscape, your school needs to determine how to differentiate its MBA program. Do you have a unique brand?  Are your marketing materials consistently promoting this brand?  Sensing the need to set itself apart from other programs in the region, the University of Kansas School of Business conducted a branding and messaging exercise to identify its points of differentiation. Representatives from the school and its marketing partner will share highlights from this process and provide insights on how to guide your business school brand in the right direction.

Neeli Bendapudi, Dean and H.D. Price Professor in Business, KU School of Business, University of Kansas
Jim Brown, Partner and Chief Operating Officer, Muller Bressler Brown  
(Repeated from Thursday, January 23 at 1 pm)

The Influence Equation: The Art and Science of Persuasion 
Whether you’re working with students and alumni, presenting solutions to a problem, or motivating your team in times of change, your ability to influence others is paramount. In addition to reviewing essential skills and tools, you’ll learn a systematic approach to prepare for and conduct influential conversations, produce more effective interactions, and achieve better business results.

Stevenson Carlebach, President, Eque LLC

Top Trends in MBA Curricular Innovation
Many programs are experimenting with curricular change to deepen their brand identity and expand their reach to new student and industry market segments through shifts in content, pedagogy, and delivery formats. This session is based on the latest trends in graduate management education and the MBA Roundtable’s Curricular Innovation Study. You’ll hear highlights of how b-schools are responding to change and learn about the initiatives and impact of the Innovator Award finalist and other award-winning schools.

Joe Fox, Associate Dean and Director of MBA Programs, Olin School of Business, Washington University in St. Louis
Erin K. O’Brien, Assistant Dean and Director of Graduate Programs, School of Management, SUNY University at Buffalo
Moderator: Anne M. Ferrante, Executive Director, MBA Roundtable

Moving to a Talent Management Paradigm: Aligning Admissions, Programming, and Career Services
In addition to educating students, business schools are in the business of talent management, which requires a deep integration of recruitment, admissions, programming, and career functions. This session features a presentation from an MBA program that uses a talent management perspective to integrate its core departments, followed by a facilitated discussion with session attendees to explore existing strategies and generate new ideas. Participants will leave the session with a list of concrete, actionable strategies to better align recruitment, admissions, programming, and career services.

Facilitator: Kevin Frey, Managing Director, Full-time MBA, Rotman School of Management, University of Toronto

Concurrent Sessions IV

Career Placement Strategies to Support Master’s Students  
By expanding beyond traditional MBA program offerings, many schools have created diverse sets of students who possess different skills and levels of career readiness but all seek placement through the career services office. To keep up, this session’s panelists have adopted unique approaches ranging from restructuring to making curricular changes to creating a branding campaign of sorts. Join us as they share details and challenge you to think creatively about positive changes you can make to support all students’ career searches.

Marci Armstrong, Associate Dean, Graduate Programs, Cox School of Business, Southern Methodist University
Zelon Crawford, Director, Graduate Business Programs and Recruitment, Villanova School of Business, Villanova University
Gareth Howells, Executive Director, MBA and Masters in Finance Programmes, London Business School 

Managing a Portfolio of Programs for Strategic and Financial Success
In an attempt to improve their bottom line, schools continue to add programs to an already-strained system. Is this strategy effective? How can you evaluate whether you truly have a balanced number of programs considering available resources, market demand, and your school’s image and reputation? This session will weigh the strategic and financial considerations involved in managing a portfolio of programs and consider the approaches different schools take to allocate resources, achieve synergies, and maximize their bottom line.

Deborah Cours, Director, MBA Program, College of Business Administration and Economics, California State University, Northridge
Marion Dunagan, Assistant Dean for Graduate Programs and Executive Education, Walton College Graduate School of Business, University of Arkansas
Joyce Russell, Vice Dean, Robert H. Smith School of Business, University of Maryland
Moderator: Hassell H. McClellan, Managing Director, Setzer Group Boston and former Associate Dean, Carroll School of Management, Boston College   

From Data to Dashboards: Data-Driven Decision-Making   
Although business schools capture myriad data, leveraging it to help support your decisions is no easy task. In this interactive session, you will work with your peers to explore the types of decisions you make and the data that informs them. You will share examples of both the day-to-day operational decisions you make as well as the big strategic decisions you face, and identify the data which support them. The facilitators will provide dashboard examples and give you the opportunity to explore how you might create and use a dashboard to help make sense of the data at your institution.

Orla Nugent, MBA Programme Director, Michael Smurfit Graduate Business School, University College Dublin
Humberto Panneflek, Enterprise Sales Consultant, Tableau Software
Cathy Shenoy, Director of MBA Programs, KU School of Business, University of Kansas

Workshops

Curriculum Matters: Practical Steps for Creating More Holistic Graduate Management Education
This discussion-oriented workshop is a case-based follow-up to the successful GMAC Annual Conference session titled “Curriculum Matters: Toward More Holistic Graduate Management Education.” That session, based on Sara Rynes-Weller’s chapter in the recent GMAC book Disrupt or Be Disrupted, examined graduate management education curricula and identified three areas of study to which most business schools fail to pay adequate attention: (1) leadership and managing human capital; (2) decision making, critical thinking, and problem solving; and (3) ethics and corporate social responsibility.

This workshop takes you one step further by tapping into the varied experiences of business schools to crowdsource practical ideas for increasing student learning. The session will open with two brief case studies of unique approaches schools have taken to address student learning in each of the three areas. You will then have the opportunity to work in small groups to share best practices and explore new ideas in each of the areas.

John Albanese, Director, Full-time MBA Program, Zicklin School of Business, Baruch College, The City University of New York
Mary Goss, Senior Director of the MBA Program, Mendoza College of Business, University of Notre Dame
Wendy Huber, Assistant Dean for the Full-time MBA Program, Darden School of Business, University of Virginia
John Mather, Head, Masters Programs and Teaching Professor of Marketing, Tepper School of Business, Carnegie Mellon University
Sherilyn Scully, Assistant Dean and Director, Academic Affairs and Student Life, Yale School of Management, Yale University
Moderator: Daniel Poston, Assistant Dean of Master’s Programs, Michael G. Foster School of Business, University of Washington

Difficult Conversations
Difficult conversations are an unavoidable part of both your personal and professional lives, and how well you handle them has a lot to do with your success. This workshop will look at some of the common traps that leaders fall into in the workplace. You will learn skills for managing difficult conversations with your deans, direct reports, and students to achieve positive outcomes for all parties involved.

Stevenson Carlebach, President, Eque LLC

Millennials Inc.: Rethinking the Way We Educate the Current Generation of MBA Students
Now that almost all students in our MBA programs are Millennials, what are the implications for the ways in which we recruit, educate, and prepare them for success? How do their expectations and propensities manifest themselves? How can we accommodate the ways they prefer to learn and work while preparing them to move outside their comfort levels and excel as managers and leaders? This interactive session will present a case study from Emory University’s Goizueta Business School, review research, highlight implications, and provide a forum for sharing best practices.

Brian Mitchell, Associate Dean, Goizueta Business School, Emory University
Carol Phillips, President, Brand Amplitude, and Adjunct Instructor of Marketing, Mendoza College of Business, University of Notre Dame

Keynotes

Keynotes

Edward A. Snyder

Edward A. Snyder is Dean and William S. Beinecke Professor of Economics and Management at the Yale School of Management. As Dean, he has overall responsibility for the school’s academic programs, for enhancing its reputation, and for strengthening its finances. The school’s objectives are to be: the business school that best leverages its home university—eminent and purposeful Yale University; the most global U.S. business school; and the best source of elevated leaders for escalating complexity in all sectors.
 
During his tenure at Yale, the school has developed the first global network of top business schools; introduced its Master of Advanced Management degree for graduates of the Global Network for Advanced Management; implemented a new, required Leadership Development Program for all Master’s students; and forged yet stronger programmatic relationships with other Yale professional schools.

Dipak Jain

Dipak Jain is a global marketing scholar with nearly three decades of research and teaching experience.  He served as the Dean of INSEAD from May 2011 through March 2013.  He was Dean of Northwestern University’s Kellogg School of Management from 2001-2009 and had been a member of that faculty since 1986, serving as the Associate Dean for Academic Affairs from 1996-2001 and the Sandy and Morton Goldman Professor in Entrepreneurial Studies and as a professor of marketing. Since 1989, he also has been a visiting professor of marketing and a senior adviser at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok.

His prestigious academic career began as a student in Tezpur (Assam) India. He earned his bachelor’s degree in mathematics and statistics (1976) and his master’s degree in mathematical statistics (1978) from Gauhati University, where he taught for five years before obtaining a PhD in 1987 from the University of Texas (Dallas).

Professor Jain’s areas of research include the marketing of high-technology products; market segmentation and competitive market structure analysis; cross-cultural issues and global product diffusion. He has published three books as well as more than 60 articles in leading academic journals. In addition, he has contributed in an editorial capacity to several top marketing and business journals. He also has written and lectured extensively about the future of management education.

Hotel and Travel Information

Hotel Reservations and Travel Information

Conference Venue: The Westin Beach Resort and Spa
321 North Fort Lauderdale Beach Boulevard
Fort Lauderdale, FL  33304
Phone: 954-467-1111

Accommodation at the hotel is now sold out. There are other hotels in the area.

Location from area airports:

Ft. Lauderdale International Airport (FLL)
Travel Distance: Approximately 12.87 km/8.0 miles
The taxi fare from the airport to the Westin is approximately US$20-25.

Miami International Airport (MIA)
Travel Distance: Approximately 51.5 km/32.0 miles
The taxi fare from the airport to the Westin is approximately US$90-100.

For things to do in Fort Lauderdale area, please click here and visit the hotel website.

Advisory Group

Advisory Group

We thank the following professionals who have contributed their time and talents as members of the 2014 Leadership Conference Advisory Group:

Zelon Crawford
Director, Graduate Business Programs
Villanova School of Business
Villanova University        

Anne Dries
Director, MBA Programme
Singapore Management University  

Kevin Frey
Managing Director, Full Time MBA
Rotman School of Management
University of Toronto            

Brian Mitchell
Associate Dean
Goizueta Business School
Emory University         
    
Orla Nugent
MBA Programme Director
Michael Smurfit Graduate Business School
University College Dublin Ireland

Dan Poston
Assistant Dean, MBA Programs
Michael G. Foster School of Business
University of Washington
 
Dee Steinle
Administrative Director of MBA Programs
Graduate School of Business
University of Kansas

Michael Stepanek
MBA Program Director
Kenan-Flagler Business School
The University of North Carolina, Chapel Hill