2011 GMAC Annual Conference

June 22 – 24, 2011 | Boston Marriott Copley Place | Boston, MA

Overview

Thank you for attending the 2011 GMAC Annual Conference.

Mark your calendar for the 2012 Annual Conference in Chicago, June 20 – 22.

Conference Presentations

Attendees can download conference presentations by visiting the agenda tab.

Keynote Speakers

Dan Roam
Author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Opening Keynote | Thursday | June 23 | 9–10 am

The Back of the Napkin: Solving Problems (And Selling Your Solutions) with Pictures
Best-selling author Dan Roam will demonstrate step-by-step how you—no matter how much artistic talent or training you have—can use simple pictures to explain complex concepts, solve fuzzy problems, and sell others on breakthrough ideas. Among the key takeaways Roam will cover is why visual thinking is the best way to discover, develop, and communicate ideas—especially complex ideas. He’ll also reveal the two simple visual tools you can use to improve your visual problem-solving capabilities immediately.

Bio
Dan Roam is the best-selling author of The Back of the Napkin, which was Fast Company’s Best Business Book of the Year, BusinessWeek’s Innovation and Design Book of the Year, and the London Times’ best business-creativity book. Through his consulting firm, Digital Roam, Inc., Roam helps leaders around the world solve complex problems through visual thinking. His clients include Microsoft, eBay, Google, Wal-Mart, Boeing, Lucasfilm, and Stanford University. Roam also serves as an adviser to the White House Office of Communications. His analysis of American healthcare on 50 napkins was hailed by BusinessWeek as “The World’s Best Presentation of 2009.”

Sheena Iyengar
S.T. Lee Professor of Business, Columbia Business School; and Research Director, Jerome A. Chazen Institute of International Business
Closing Keynote | Friday | June 24 | 10:45–11:45 am

Lead by Choice
Learn to choose your way to success from keynote speaker Sheena Iyengar, author of The Art of Choosing and S.T. Lee Professor of Business at Columbia Business School. Iyengar believes that everyone—regardless of title or position—can develop and benefit from leadership skills. But to do so, you must learn to choose with wisdom, compassion, and humility. Iyengar will help you understand the inner workings of choice so you can develop those skills on your own.

Bio
Author, business school professor, and researcher Sheena Iyengar is an expert on the power of choice: how we make choices, the relationship between how we choose and who we are, and how much control we really have over our everyday choices. In 2010, her book The Art of Choosing was a finalist for the Financial Times Business Book of the Year Award and was named one of Amazon.com’s Top 10 business and investing books. Iyengar is the inaugural S.T. Lee Professor of Business at Columbia Business School and the research director at the Jerome A. Chazen Institute of International Business.

Invitation Only Sessions

Annual Meeting of GMAC Member Schools | Wednesday, June 22 | 5 – 6:30 pm
Deans and primary and alternate representatives from member schools will convene to discuss the overall direction of GMAC with the Council's board of directors and management and vote on proposed by-law amendments.

  • Sign in for the Annual Meeting will be on Wednesday from 4:30 – 5 pm, the Annual Meeting will be held from 5 - 6:30 pm.
  • Primary and alternate representatives whose travel expenses are covered and whose registration fee is waived are required to attend this meeting.

Important travel information for Primary and Alternative Representatives of GMAC Member Schools can be found in the Representative Travel Guidelines and the Representative Travel Form (to be submitted to the travel agent).

Admission Directors Symposium (ADS) | Tuesday, June 21 – Wednesday, June 22
The program will begin on Tuesday, June 21 at 5:30 pm with a networking reception followed by dinner and programming and will conclude on Wednesday, June 22 at 3:30 pm. This pre-conference workshop is designed for admission directors of GMAC member schools. There is a limit of one person per program, per school. ADS provides an opportunity to network, share, and learn with colleagues through facilitated discussions and expert-led break-out sessions.
Click here for an agenda.
Registration fee is US$130.    

Deputy Admission Directors Symposium (DADS) | Tuesday, June 21 – Wednesday, June 22
The program will begin on Tuesday, June 21 at 5:30 pm with a networking reception followed by dinner and programming and will conclude on Wednesday, June 22 at 3:30 pm. This pre-conference workshop is designed for all deputy, associate, and assistant admission directors of GMAC member schools. More than one person per program, per school is welcome to attend. DADS provides an opportunity to network, share, and learn with colleagues through facilitated discussions and expert-led break-out sessions.
Click here for an agenda.
Registration fee is US$130.

Europe, Middle East, and Africa Breakfast | Thursday, June 23 | 7:30 – 8:30 am
The GMAC EMEA team would like to invite attendees from Europe, Middle East, and Africa regions for a special breakfast hosted for business schools based in the EMEA regions. The breakfast will be an informal opportunity for you to connect and network with your colleagues from the region and also to learn more about the work of the GMAC EMEA team.

Asia Pacific Breakfast | Thursday, June 23 | 7:30 – 8:30 am
The GMAC APAC team would like to invite attendees from Asia Pacific regions for a special breakfast hosted especially for business schools based in the APAC region. The breakfast will be an informal opportunity for you to connect and network with your colleagues from the region and also to learn more about the work of the APAC team.

Concurrent Sessions

Click here for a complete list of sessions and descriptions.

Concurrent Sessions I | Thursday | June 23 | 10:30–11:45 am

Emerging Technologies and Today's Students
     (Co-Sponsored by MBA Roundtable)
The Future of the MBA in Asia
Implementing Your Social Media Plan
Managing Your Stress
Millennials on Board: Understanding and Educating a New Generation of Business School Students repeated at 3:45 pm
Revealing Your Brand Uniqueness Through the Power of Storytelling repeated at 3:45 pm
Take Control of Your Own Career repeated at 2 pm
What AIGAC Research Can Tell You About Outstanding Applicants

Concurrent Sessions II | Thursday | June 23 | 2–3:15 pm

Engaging Ambassadors in the Recruitment Process
Ethical Decision Making for B-School Program Directors
Managing Your Team's Stress
Multicultural Recruitment Marketing: Now a "Must Do," Not a "Nice to Do"
The Next Generation GMAT® Exam: Ten Things Every Admissions Professional Should Know
The Online MBA: It's Here to Stay
Online Communications: Matching the Media to the Message repeated at 9 am
Take Control of Your Own Career repeated at 10:30 am

Concurrent Sessions III | Thursday | June 23 | 3:45–5 pm

Leadership: Lost in Translation
Lose Control, Get Attention: The Art of Getting Noticed in a Socially Networked News Cycle
Managing Time So That It Doesn't Manage You repeated at 9 am
Managing Up
Millennials on Board: Understanding and Educating a New Generation of Business School Students repeated at 10:30 am
Mobile Marketing: The Newest Tool in Your Marketing Toolbox repeated at 9 am
Reignite Your Marketing Strategies and Tactics
Revealing Your Brand Uniqueness Through the Power of Storytelling repeated at 10:30 am
What Do Women Want?

Concurrent Sessions IV | Friday | June 24 | 9–10:15 am

The MBA Hiring Landscape: Managing Career Expectations
Managing MBA Student Learning Teams
     (Co-Sponsored by MBA Roundtable)
Managing Time So That It Doesn't Manage You repeated at 3:45 pm
Minimizing Melt
Mobile Marketing: The Newest Tool in Your Marketing Toolbox repeated at 3:45 pm
Online Communications: Matching the Media to the Message repeated at 2 pm
Responding to Unconscious Bias Through Empowered Bystander Action
University Brand vs. B-School Brand: How to Coordinate for Maximum Visibility

Advisory Group


Camino de Paz (Chair)
Director of Programs
IE Business School 


Javier Muñoz Parrondo
MBA Admissions Director
IESE Business School
University of Navarra


Shelley Burt
Director, Graduate Enrollment
Carroll School of Management
Boston College


Inger Seiferheld
MBA Executive Director
University of Edinburgh
Business School
University of Edinburgh


Amanda Carlson
Director, Admissions
Columbia Business School
Columbia University


Karyll Shaw
Associate Dean,
MBA & Professional Masters
Programs
Eli Broad College of Business &
Graduate School of Management
Michigan State University 


Erin Ernst
Director of Admissions
Michael G. Foster School of Business
University of Washington 


Nick Soriano
Director of Marketing & Admissions
Nanyang Business School
Nanyang Technological University


Dee Leopold
Managing Director MBA,
Admissions & Financial Aid
Harvard Business School
Harvard University 


Lawrence P. Ward
Associate Dean for Academic
Programs
Kogod School of Business
American University