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mba.com Prospective Students Survey

Find out what conditions might affect your application pool.

mba.com Prospective Students Survey 2012 Survey Report Cover

Make the Most of Your Recruiting Efforts with Insight From 1000's of Today's Applicants 

The mba.com Prospective Students Survey shines a bright spotlight on the next generation of graduate students and examines their needs, motivations, behaviors, program choices, and intended career outcomes. The 2012 report includes data from more than 16,000 individuals who registered on mba.com in 2011.

Our Latest Reports

2012 Survey Report, 2012 Comprehensive Data Report

Highlights from the 2012 Report

  • 55% of today’s prospective students are only interested in an MBA degree; 28% simultaneously consider MBA and other master’s programs, and 18% only other master’s.
  • Reputation of a country’s education system, attractiveness of the location, better preparation for a career, and improved chances at an international career are the top reasons why students seek studies in a particular country.
  • 3 in 5 top resources consulted by prospective students are within the school’s direct control—their website, admissions professionals, and brochures/publications.

2012 Financing Mix Tool

2012 mba.com Prospective Students Survey Finance Mix

Survey Overview

Thousands of prospective students register on mba.com throughout each year to gather information about graduate management program options and register for the GMAT exam. This study surveys a sample of that group each month to explore their motivations, behaviors, program choices, and intended career outcomes.

Who Uses the Survey Results?

The results offer schools a unique view of the developing applicant pool and can help shape recruiting efforts with valuable information about the preferences expressed by this group.

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