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Get the most from GMAC research in 2014 by participating in our survey research program. Benefits include early summary reports, robust interactive data tools, and unique benchmark opportunities.

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Questions? Contact Us Prospective Students Survey

To compete today, you need more tailored and configurable information than ever. Prospective Students cover image-largeMaximize your recruiting efforts with insight from 12,000 candidates!

The annual Prospective Students Survey shines a spotlight on the next generation of graduate business school students—their needs, motivations, behaviors, program choices, and intended career outcomes. The 2014 report includes data from 12,328 individuals who registered on from October 2012 through September 2013.



Our Latest Reports

GMAC Survey Report 2014 Survey Report  GMAC Interactive Research   2014 Interactive Research Tool

Highlights from the 2014 Survey Report

  • Of more than 12,000 global candidates surveyed, those focusing exclusively on specialized master’s degrees increased from 13 percent to 20 percent as candidates exclusively considering MBAs declined from 55 percent to 53 percent. Still, MBA programs remain the dominant program type that prospective students consider when they think about pursuing graduate management education.
  • Growing interest in non-MBA business master’s programs is notable among citizens of Asia-Pacific Islands and Europe, with a slight increase in interest among US citizens as well.
  • In the expected mix of financial sources that prospects plan to use to pay for their education, significant differences exist by program type, the largest of which is parental support.  

2014 Prospective Students Survey Interactive Research Tool

The Interactive Research Tool puts you in the driver's seat more than ever. The tool allows GMAT using schools to see prospective student data ranging from decision timelines to program characteristics of interest and information sources by various demographic and geographic filters. The updated format lets you control and stack more filters for the most configurable and customizable view of the data to date. Consider your business needs and then put the data to work!

Related Reports

Findings in the following briefs are derived from results of the Prospective Students Survey in 2013.

New Data-to-Go Brief on Paying for School 

A new report in the GMAC Data-to-Go Series, Paying for Business School, spotlights examples in the five-year data from the Prospective Students Survey on how students plan to pay for business school. This short publication is a publically available companion report for the interactive report, How Do I Pay for School? that prospective students can use to see how people in their situation plan to pay for school.

Data-to-Go Brief on Prospective Students & Mobility

A report in the GMAC Data-to-Go Series, Where Students Are Pursuing Graduate Business School and Why, explores the topic of student mobility, examining regional differences in demographics, motivations, and preferred study destinations of individuals pursuing graduate management education around the world. This short publication is a publically available companion report for the GMAT® Geographic Trend Report Series.

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