mba.com Prospective Students Survey
To compete today, you need more tailored and configurable information than ever.
Maximize your recruiting efforts with insight from 1,000's of today's applicants.
The mba.com Prospective Students Survey shines a spotlight on the next generation of graduate students—their needs, motivations, behaviors, program choices, and intended career outcomes. The 2013 report set includes data from more than 15,000 individuals who registered on mba.com in 2012.
Summary Reports
Program Demand, Report 01
Experts predict sustained growth for graduate management programs for the next few decades, even as short-term demand fluctuates. The extent to which your program can proactively adapt to a broader marketplace will determine the future. Get an inside look at the changing landscape and what that means for you.
Recruitment Planning, Report 02
As the profiles of prospectives students change, their average decision timelines from precontemplation of graduate management programs to applying to a program change as well. Data suggest the window for reaching out to new prospects has narrowed. That information, in conjunction with student motivations and desired career outcomes data, can give you insight into when and how to engage potential applicants.
School Appeal, Report 03
Your school’s branding and marketing strategy can influence perceptions and a potential student's decision to apply and enroll in a program. Knowing how students prioritize their school selection criteria provides a basis for developing a focused engagement strategy. See which features make a difference to potential students by program types and preferred study destinations to inform your communication plan and international recruitment strategies.
Data Reports
Statistical Briefs
The new Statistical Briefs give you quick access to data about key indicators for common groups. The 2013 mba.com Prospective Students Survey Statistical Briefs include details for 13 program types and seven world regions of citizenship. Use the briefs to help process the overall data and then expand your experience with the Interactive Report when you are ready for more details.
Interactive Survey Tool
The 2013 mba.com Prospective Students Survey Interactive Tool puts you in the driver's seat more than ever. The updated format lets you control and stack more filters for the most configurable and customizable view of the data to date. Consider your business needs and then put the data to work!
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