Alumni Perspectives Survey

Survey Findings Show Alumni Are Powerful Resource in Building a School’s Brand!

Reinforce Your Admissions and Brand With Alumni!

Our latest research findings show that your school’s alumni are prime advocates for your programs with prospective business school applicants. Learn more about how you can deepen alumni engagement in your recruiting efforts by watching our recent webinar presentation, Are You Reinforcing Admissions and Brand with Alumni? 

Check the GMAC Research Calendar for upcoming dates. 

2014 Alumni Perspectives Survey CoverBased on responses from nearly 21,000 graduate business school alumni, our 2014 survey report provides rich data that business schools can use to inform strategies for developing deeper levels of engagement with alumni!

For the first time in the history of the alumni survey, GMAC partnered directly with graduate business schools to broaden the sample of alumni respondents. Thanks to the participation of 132 universities worldwide, our Alumni Perspectives Survey, conducted in October-November 2013, yielded rich insights about business school alumni who graduated as far back as 1959. This report tells their employment stories and offers alumni feedback about the value of their graduate management education.

Our Latest Report

GMAC Survey Report 2014 Survey Report   

Highlights from the 2014 Report

  • The vast majority of graduate business school alumni (83%) from the classes of 1959-2013 report their graduate management degrees were essential for obtaining employment, and 94 percent rate their graduate management education as offering good to outstanding value compared to its total monetary cost.
  • Soft skills account for 3 of the top 5 skills that business school alumni use every day on the job, including interpersonal skills, conscientiousness, and the combined skills of learning, motivation, and leadership. 
  • Growing numbers of alumni are launching entrepreneurial careers directly from graduate business school. Forty-five percent of alumni entrepreneurs from the classes of 2010–2013 started businesses at graduation, compared with just 7 percent of alumni entrepreneurs who graduated before 1990.

Survey Overview

This survey report profiles business school alumni career progression, including current employment status, compensation, job characteristics, and on-the-job skills; spotlights alumni entrepreneurship; explores how alumni assess the value of their management education, and details alumni involvement with their alma maters. These report findings can be used to help drive strategic decision-making processes in graduate business schools.

New Survey Methodology

Findings in the 2014 Alumni Perspectives Survey Report are based on analysis of data from 20,704 alumni representing 132 business schools worldwide that for the first time partnered with GMAC in this debut research study. The methodology for this report differs from previous annual alumni surveys, which were based on longitudinal samples from the GMAC Global Management Education Graduate Surveys.

Get Actionable Career Data and Exclusive Reports!

The GMAC Alumni Perspectives Survey is now administered directly with school cooperation. Learn more about how YOUR school can participate in next year’s survey to take advantage of the robust data we have to offer.

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