Video transcript: GMAC Research: Data that Drives Your Admissions Decisions

Rebecca Baer: GMAC's research and products have really helped to make our program more successful by allowing us to understand who our students are.

Tami Fassinger: We use a lot of GMAC research to inform the way we might recruit the same or differently in subsequent years.

Betsy Kacizak: They give us a lot of data that we would not necessarily be privy to just on our own.

Jay Bryant: There's so much information. I always know that I can go back to it and find out what is happening with various types of programs and various types of applicants. It's just a great resource. I know I can always turn to and keep nearby throughout the year.