Market Research
GMAC provides timely information to help drive your strategic decisions.
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Discover how our market research and data are helping admissions professionals make informed decisions.
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GMAC trends analysis and statistical data on graduate business education inform business and employment reporting in leading news publications. Below is a list of the research we produce.
Survey Research: See your programs, students, employers, and alumni reflected in the latest data and use that information to make fact-based organizational decisions in admissions, program design, and career services.
Interactive Research: Use interactive research tools to visually display trends and export data. (Note: Due to the rich potential for market advantage, access to our most detailed tools is limited to GMAT using schools and study participants.)
Data to Go: Get rich data from test takers and survey research in focused briefs about particular markets, respondent segments, and topics of interest.
Research Reports: Stay up to date on the latest research about high-stakes testing, GMAT validity, and studies related to the business education market. Many of these white papers by GMAC researcher staff and MERInstitute award winners have been published in respected research publication and journals.
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