Corporate Recruiters 2017 Survey Signup Information

Discover what drives hiring demand for your business school graduates.

2017 Corporate Recruiter signup banner

Survey Overview

Participate in our 2017 Corporate Recruiters Survey, GMAC's annual survey of business school recruiters.

The Corporate Recruiters Survey provides a snapshot of the current employment landscape, gauges employer demand for MBA and master-level business graduates, and offers insights into hiring practices and trends across industries and world regions. 

There are two easy ways to participate:

  • Option 1: You provide us with the list of employers that recruit and hire students from your business school, and we take care of the rest.
  • Option 2: You administer the survey directly to the employers that recruit and hire students from your business school using a unique URL that we provide.

The survey launches the week of February 6, 2017. Sign up your school to participate anytime from now until February 20, 2017 to be sure your school hears from the employers that recruit YOUR students about their hiring projections and the skills they seek in business grads.

Schools signup at gmac.com/surveysignup

Employers signup at gmac.com/employersignup

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GMAC conducts this survey in partnership with 
EFMD and the MBA Career Services & Employer
Alliance, MBA CSEA

EFMD logo 2013 small  MBA Career Services Council logo   
Questions? Contact us

What You Will Receive

Exclusive Benefits for Participants


Participating schools receive exclusive access to the following:

  • Interactive Data Report. A free online tool that lets survey participants examine findings in greater depth and conduct customized data searches by numerous variables including propensity and magnitude of hiring overall and by industry and company size, internship data, and salary data.
  • Customized Benchmark Report Tool. This free online service gives participants the power to instantly generate benchmark reports for peer programs of their choosing.

Participating employers receive the following:

  • Employers will also receive their own recruiter benchmark report, as well as a copy of the survey report and interactive data report.

Explore Last Year's Results

Both interactive reports are available in one new redesigned tool. View the 2016 interactive data report to explore the results of the 2016 survey, and learn how to export survey data for use in your own presentations.

Instructions: Option 1

Option 1: GMAC Administers the Survey


Schools provide GMAC with a list of employer/recruiter contacts and GMAC will send the survey invitation and reminder emails directly to the employers that recruit your students. Please read the GMAC Survey Participant Privacy and Confidentiality Statement for information about how we keep your data safe.

Instructions & Important Dates

Prepare Your List of Employer Contacts
  • Compile a list of the employer/recruiters who recruit and/or hire your graduate business students.
    • How many names should we submit? Submit as many or as few names as you like. Some schools submit 50 while others submit several thousand.
    • Who should I include in the list? Consider including employer contacts who visit your campus, post jobs on your job boards, meet with your students at recruiting fairs, recruit remotely, make campus visits, host case competitions, etc. You may include employers even if they did not hire any of your graduates this year.
    • How can I ensure a better response rate from my employers? It's important to ensure your contact list is as clean as possible. Check email addresses for accuracy. Be sure each email address corresponds with the individual's name. 
    • Important: Put the name of your university in the name of the file. For example: "University of GMAC, Corporate Recruiter List 2017." The example below illustrates how to format your list.

      CRS Employer Roster
  • Heads-up email: We have found that when employers receive a heads-up letter from you, explaining the purpose and importance of this study, they are much more likely to respond.
  • The week of February 3, 2017, we recommend you send the heads-up email to your employers. GMAC will provide suggested language for you to use. You are free to modify it.
  • January 27, 2017: Employer contact lists are due to GMAC.
If you have any questions about the steps outlined above, please contact us at gmac-research@gmac.com or call +1 703.668.9809.

Instructions: Option 2

Option 2: School Administers the Survey


Your school will be responsible for sending survey invitations directly to your contact list of employers who recruit and/or hire your graduate-level business students. GMAC will provide you with suggested wording for survey invitations and reminders, as well as a unique survey link for your university.

Instructions & Important Dates

  • Report the number of employers/recruiters you will be inviting to participate in the 2017 Corporate Recruiters Survey via email sent to gmac-research@gmac.com. 
    • Optional but recommended: Submit the contact information for the employers you will be inviting to participate. Many employers recruit at multiple universities. By submitting the contact information of your school's employers, we can make sure that employers receive only one survey invitation. When employers respond, we are also able to ensure that their response is linked to each of the schools where they recruit.
    • To submit your list, follow the instructions on the Option 1 tab.
Key Survey Dates
  • Week of February 6, 2017: GMAC will send your school suggested wording for a ‘Head’s Up’ email to send to your employer contacts. Note: we have found this has increased participation!
  • February 6, 2017: GMAC will send you the updated list of employers (if you submitted a list of employers).
  • February 8, 2017: You send your employers the invitation to participate in the survey.
  • February 23, 2017: Your school sends a reminder to employers. GMAC will provide suggested text.
  • March 1, 2017: Your school sends a second reminder to employers. GMAC will provide suggested text.
  • March 15, 2017: You send a final email to employers. GMAC will provide suggested text.
  • March 17, 2017: The survey closes.

Suggested Messages: You can access the suggested invitation and reminder email messages here: https://gmac.box.com/v/2017CRS  Please follow the instructions on these messages for making edits.

Important Note about Email Reminders

When GMAC sends out survey invitations (Option 1), we assign a unique link to each employer contact, which enables us to track their response and exclude those who have completed the survey from further follow-up. When you administer the survey, GMAC provides you with a URL unique to your school, which will be used in all emails to the employers you might invite. Unfortunately, the convenience of using one link per school prevents the ability to track individual responses and exclude employers who have already completed the survey from receiving the survey reminder.

What Happens Next?

Data collection for the Corporate Recruiters Survey ends March 15, 2017. Once GMAC researchers have compiled the data, we will send benchmark reports to participating schools that had at least five of their employers respond to the survey. Participating schools and participating employers receive an interactive data report and a summary report of survey findings.

Last Year's Report

2016 Summary Report


CR SnapshotWith support from survey partners EFMD and MBA CSEA, and 109 business schools worldwide, the 2016 survey drew responses from 842 employers representing more than 530 companies in 40 countries worldwide. 

Highlights from the 2016 Report

  • 88 percent of corporate recruiters who work directly with graduate business schools planned to hire recent MBA graduates in 2016, which is eight percentage points higher than last year and 33 percent higher than 2010.
  • Regionally, more companies in Asia-Pacific and Latin America planned to hire Master in Management and Master of Finance graduates compared with 2015. A greater share of companies in Asia-Pacific, Europe, and Latin America expected to hire Master of Accounting graduates in 2016 compared with the prior year.
  • Globally, more than half (54%) of employers planned to increase starting salaries for new MBA hires in 2016, either at the rate of inflation (33% of companies) or higher (21%).
  • US-based employers planned to offer recent MBA graduates a median starting base salary of USD$105,000 in 2016.

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