Market Intelligence & Research

Our ongoing survey research and market analysis give you the tools to make fact-based admissions decisions.

2015-Prospective Students-Market Intel Graphic

Millennials Dominate a Candidate Pool with Diverse Career Goals and Global Aspirations

GMAC's 2015 Prospective Students Survey Report shows a candidate pool differentiated by educational motivations, career goals, and generational outlook. Download the summary report and see what 12,000 potential applicants seek in a graduate business education.

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Make the most of GMAC data by participating in our survey research program. Your next opportunity is just around the corner. Our 2015 Application Trends Survey launches in June, so don't delay.

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