Market Intelligence & Research

Our ongoing survey research and market analysis give you the tools to make fact-based admissions decisions.

2016 App Trends Graphic, Market Intel Page

Application Trends for 2016 Show Competitive Market

Findings of GMAC's 2016 Application Trends Survey show a competitive market for b-school applicants, with demand spreading across a growing supply of programs. More programs report growing volumes vs. declining volumes and more than half (52%) of all programs expect to increase incoming class size for 2016.

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Attention Schools!

Our 2016 Alumni Perspectives Survey launches on September 28th but business schools can still sign up to participate through October 10th. So don't delay! Go to to include your school in the survey.