Market Intelligence & Research

Our ongoing survey research and market analysis give you the tools to make fact-based admissions decisions.

2016 Prospective Students Survey  Cover Image

Today's B-School Candidates Have Clear Vision for Their Future

More than 10,000 candidates for graduate business programs form their short list of schools early, want to get into the best school possible, and have a single-minded focus on their post-degree career path. Get the details in our 2016 Prospective Students Survey Report.  

Learn more

Attention Schools!

GMAC's annual surveys of alumni, b-school admissions, and corporate recruiters yield valuable data to inform your recruiting decisions. Be sure your school participates. Next up is our Application Trends Survey launching in June. 

Sign up today!