The rules for using GMASS® have been designed to protect both you and your prospective students. Please read them below or download GMASS Do and Dont's (PDF) if you prefer.

General Subscription

Do:

• Use GMASS names to contact prospective candidates about your graduate business programs.
• Inform gmass@gmac.com at GMAC® of Subscriber changes.
• Notify GMAC immediately of any unauthorized use, breach, loss, or disclosure of the GMASS Data.
• Comply with applicable laws regarding data privacy and security.
• Adhere to ethical standards in the recruitment of potential candidates.
• Abide by the GMASS Terms of Use Agreement.

Don’t:

• Disclose or allow access to GMASS Data to anyone other than authorized Licensees.
• Use GMASS Data to discriminate against potential candidates on the basis of race, color, national origin, religion, physical or mental disability, age, sex, or other criteria protected by law.

Correspondence to Candidates

Do:

• List, on all communications, valid contact information for your institution, including:
  • Postal address
  • Telephone number
  • Email address
• Inform GMASS contacts that you are contacting them as a result of their previous opt-in to the GMASS service
• Provide an internet-based means for candidates to opt out
• Remove GMASS contacts who have opted out within the time prescribed by law

Don't:

• Use spamming or other means to interfere with the GMASS service or any GMASS names’ user, host or any
  network
• Send GMASS contacts anything other than information about graduate management education (graduate management education may include relevant educational opportunities, surveys, and financial programs and related information)
• Merge data obtained through the GMASS service with data obtained through any other source
• Send correspondence to GMASS names purchased more than 12 months earlier
• Remove the GMASS seed name from mailings