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mba.com Prospective Students Survey

Highlights from the 2011 Report

Economic conditions may affect volume in the B-school pipeline, but those who register on mba.com are dedicated to pursuing a graduate management education.
Prospective students submit their first application to business school about 4 years after earning their first degree, on average.
In most world regions, prospective students sent applications to both domestic and foreign programs. Canada and the United States were the exceptions, where the majority applied to domestic programs only.

Our Latest Public Reports

2011 Survey Report [PDF]—a contextualized look at the survey findings, based on responses from nearly 40,000 potential students gathered over the past 2 years.
2011 Financing Mix Tool—This mini application shows data about the expected financing mix among prospective students surveyed in 2009 and 2010. Explore more details like this in the comprehensive data report for GMAT using schools.

For a complete list of public survey reports and related research products released by GMAC, visit the GMAC Research Library>

Special Reports for GMAT Using Schools

GMAC offers an interactive data report to accompany the findings of this survey. Schools that use the GMAT exam as part of their admissions process are encouraged to use this online tool to get more in-depth, customizable data.
	Log in and visit the GMAC Research Library to access this and other exclusive reports created just for you.

Same Survey, New Name

More than 300,000 potential business school students register each year on mba.com, the gateway to the GMAT exam. This monthly survey, formerly called the mba.com Registrants Survey, shines a bright spotlight on this next generation of graduate students and examines their needs, motivations, behaviors, program choices, and intended career outcomes.

Who Uses The Survey Results?

For graduate business school professionals, the survey findings can help you build your messages and brands and determine resource allocation. The survey results offer you opportunities to:

Understand your target audience
Learn how prospective students make their school selection decisions
See what programs and study destinations complete for their attention

Prospective students can use the results to better understand their options and develop strategies to increase their chances of admission.

Check the GMAC Research Calendar for upcoming release dates.

For More Information

If you have questions about this survey or any other GMAC surveys, please contact Gregg Schoenfeld at +1(703) 668-9815 or research@gmac.com.