Operation MBA can help encourage a larger number of qualified military personnel to enroll in MBA programs. Combining Operation MBA efforts and school marketing campaigns could reasonably result in up to 2000 new applicants in the pipeline each year; this number could go up or down if the deployment of U.S. forces changes.

Making these potential applicants aware of your particular school’s interest will require the kind of effort described in the other articles in this section. Although this market is not a panacea for full- and part-time programs, it deserves attention in your marketing efforts.

For more information on Operation MBA, please contact us or send an email to operationmba@gmac.com. To download a copy of the MBA PLANNER, go to www.mba.com/military.