Having a better idea of metrics and benchmarks, as well as factors that impact enrollment for diverse populations, will help you to plan your recruitment efforts and create measures for success in your own institution.   Below is some research, conducted by GMAC’s Research Department over the years, which should help you understand the data landscape for diverse populations.

What factors influence enrollment for women and minorities in MBA programs? These reports provide analysis and interpretation of the information collected by GMAC, including demographic data pertaining to test-taker race/ethnicity and gender.

	Does Undergraduate Institution Type Affect Entrepreneurial Interest among Minorities seeking MBAs?
	Motivations and Barriers for Women in the Pursuit of an MBA Degree
	Blacks/African Americans and Entrepreneurship
	What Leads to Minority Enrollment into B-School?
	The Student Market: U.S.Underrepresented Minorities
	The War for Talent: Early Career, Millennials and Women

The following GMAC research briefs include key diversity statistics for specific populations based on statistics from the 2008 GMAT exam test year. 

	Underrepresented Minorities
	African Americans
	Hispanic Americans
	Native Americans

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