On-Demand Series - Social Media: The Whys & Hows for B-School Professionals
Overview
We all know that Social Media is a hot topic, but do we really understand how to use it to better connect with prospective and current students? Following standing-room only sessions on social media at the 2009 MBA Leadership and Annual Industry Conferences, GMAC is pleased to offer an on-demand series which will help you better understand how and why Facebook, Twitter, and other social media tools work, and how you can incorporate them into your marketing and communication strategies. This fee-based series will feature six (6) on-demand modules as well as a real-time Q&A with the instructor.
When
Coming in 2010! Check back for further details.
Where
At a computer near you!
Webinar Highlights
This social media webinar series has something for everyone in your business school. From the novice who doesn’t know a ‘tweet’ from a ‘blog’ to your resident social media expert, there is sure to be an on-demand webinar that fits your needs. The convenience of an on-demand series allows you to watch them at home or on the road.
6 On-Demand Webinars & a Live Q & A:
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Social Media Overview – Learn the basics of social media; what it is and why schools are using it to drive enrollment and further develop student engagement and communication. This webinar is ideal for someone new to social media.
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Social Media Strategy – This webinar will help you understand how to incorporate a social media strategy into your overall marketing plan, including a review of the tools available and demonstrations about how to determine which ones best fit your strategy. It will also identify strategies for ‘selling’ and implementing your plan as well as methods for evaluating the effectiveness of your social media tools.
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Facebook for B-School Professionals – Learn more about Facebook, including best practices on page content, event announcements, wall postings, and advertising.
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Twitter for B-School Professionals – Learn more about Twitter, including when and what to tweet. Explore the lingo and discover Twitter tools that make tweeting easier.
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YouTube for B-School Professionals – Learn more about YouTube, including best practices, how to manage your YouTube content, and why you may want to use it instead of other video sharing sites.
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Other Social Media for B-School Professionals – Get the inside scoop on other social media tools, including Ning, DimDim, JotForm, and more.
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Live Q&A with Ron Desi – Be sure to have your questions ready to talk live with the instructor.
Presenter
Ron Desi, Director, University of Baltimore and Towson University MBA Program
Who Should Watch & Attend?
Business schools looking for additional social media insight will find this on-demand series to be a valuable resource. Geared to all levels, there is sure to be something for everyone in your organization.
Why Should You Watch & Attend?
This on-demand series is a convenient way to learn more about social media. Whether you are trying to inform your dean of why you should be doing more with social media or you are in the middle of creating a social media strategy, there is a module that can help you and your staff.
Registration Fee
The registration fee for this program will be announced soon, please check this page for further details.
Further Information
If you have any questions, please send an email to programs@gmac.com.