July 27 – July 31
Georgetown University Conference Hotel
Washington, DC

Sunday, July 27 
4:00–4:30 p.m. Registration
4:30–7:00 p.m. Fasten Your Seatbelts! (Program Introduction and Group Activity)
7:00–7:15 p.m. Welcome
7:15–8:30 p.m. Dinner
8:30–9:30 p.m. Post-Dinner Networking
  
Monday, July 28 
7:30–8:30 a.m. Breakfast
8:30–11:30 a.m. Differentiate to Win: Branding and Positioning Your MBA Program
11:30 a.m. –1:00 p.m. Luncheon
1:00–2:30 p.m. Review of Marketing Collateral
2:45–4:30 p.m. Choosing Marketing Tactics for Your School
5:00–6:00 p.m. Optional Campus Tour
6:00–7:00 p.m. Dinner
  
Tuesday, July 29 
7:30–8:30 a.m. Breakfast
8:30–10:00 a.m. The Recruiting Revolution:  Millennials and the Internet
10:15–11:30 a.m. Understanding the GMAT® Exam and Its Validity
11:30–1:00 p.m. Luncheon
1:00–2:15 p.m. A Group Review of Web sites
2:30–5:00 p.m. The Exceptional Presenter: Present to Win or Prepare to Lose
6:00–7:00 p.m. Dinner
7:30–10:30 p.m. Moonlight Tour of D.C.
 
Wednesday, July 30 
7:30–8:30 a.m. Breakfast
8:30–11:00 a.m. Legal Issues Including Legal Cases
8:30–11:00 a.m. Optional Discussion Group for Participants from Outside the U.S.
11:15 –11:45 a.m. Screening Candidates for Integrity
12:00 noon–1:00 p.m. Luncheon
1:00 –2:15 p.m. Thinking About Diversity
2:30–5:15 p.m. Getting Answers to Questions you Can’t Ask!  A Fresh Look at Interviewing
6:00–7:00 p.m. Dinner 

Thursday, July 31 
7:30–8:30 a.m. Breakfast
8:30–10:00 a.m. Active Discovery:  Research You Need to Know
10:15 a.m. –12:45 p.m. The Selection Process:  Choosing Your MBA Class
12:45–1:00 p.m. Go Forth and Conquer!  (Program Wrap Up)
1:00–2:00 p.m. Lunch