2008 GMAC Annual Industry Conference Presentations and Handouts

Keynote Sessions

George Yip
Tamara Erickson

Building an Integrated Strategy for Recruiting Candidates From Latin America
Building Relations with Native American Nations
Charting a Path to Curriculum Integration
From Strategy to Execution: Creating Marketing Communications That Work
Good News: There is a Better Way to Deliver Bad News
GMAC Research: Inform and Be Informed
Hot Topics in Admissions Operations
How Relevant Is the MBA
Managing the Growth in Student Activities
Maximizing the Use of Technology for Better Communication
Miss-Understood—Women and the MBA
Moving Targets: Adapting Your Part-Time Marketing Game Plan
Navigating the Process for Selecting and Implementing a CRM System
Pearson Test of English: Setting a New Standard in International English Language Testing
Perfecting Your Pitch: 30 Seconds to Success
Using Bargaining Styles to Negotiate More Effectively