NEW! 2010 Survey Report Now Available
This year 665 programs participated in the GMAC survey of application trends at graduate business schools worldwide. This annual survey of admission professionals:
- Gauges demand for various program types
- Provides information on applicant pool composition
- Assesses acceptance and enrollment rates
- Documents enrollment structure and incoming class size
The survey, which is open to all graduate management programs, received responses from a total of 327 participating business schools around the world between June 2 and July 9, 2010, collecting data from 665 graduate management programs; 285 schools with data for 508 programs participated in our 2010 preliminary study.
Major Findings
- In 2010, 59% of executive MBA programs reported an increase in application volume, one of the highest increases among all MBA programs, reversing a three-year decline.
- Full-time one-year MBA programs continued to attract more applications, but at a lower rate than in 2009.
- More than 60% of master-level programs in accounting, finance, and management reported increases in the number of applications in 2010, with average application numbers exceeding last year's benchmarks by 20%.
Our Latest Public Report
2010 Survey Report [PDF]—provides context and a holistic view of major survey results.
Participating schools also receive a comprehensive data report of overall findings and individualized benchmarking reports that compare their program responses with aggregate responses from their peer programs.
Previous Reports
For a complete list of survey reports and related research products released by GMAC, visit the GMAC Research Library>>
More Information / How to Participate
GMAC strives to make participation as easy as possible, with a reasonable timeline and transparent survey methodology.
The benefits of participation include early release of the public survey reports; exclusive access to comprehensive data by program type, region, and other segments; and FREE customized benchmark reports.
If you have questions about the Application Trends Survey, please contact Marina Murray at +1(703) 668-9728 or research@gmac.com.
Who Uses the Survey Results?
According to a GMAC customer service survey, business schools use Application Trends Survey results to gauge market trends, benchmark against other schools, develop strategies, share results, set goals internally, and justify resources.
