The 2009 Application Trends Survey is intended for business school admission professionals. Data for this study is collected from May 27 to July 8, 2009. To participate, please send your contact information to research@gmac.com.

Purpose

The purpose of this survey is to provide business schools with information on application volume, program marketing, and other trend data of interest to admission professionals. Results can be used to benchmark against peer schools, identify strengths and weaknesses in recruitment, gain insights into market trends, and share with others.

Timeline

May 27 — Survey is open for data submission
July 8 — Last day of data submission; survey closes at 11:59 PM ET
August 14 — Survey reports are distributed electronically to participants
September 30 — Hard copies of survey reports are mailed to participants

School Benefits

• Competitive advantage through early data. Participants receive the 2009 Application Trends Survey Report, which contextualizes key aspects of the survey, before it is made available to the general public.
• Exclusive access to rich data and customized findings. The following free reports are only available to participants:
  • A Customized Benchmark Report that compares your school responses to the aggregate responses of peers of your choice.
  • The 2009 Application Trends Comprehensive Data Report—a detailed report that contains findings by program type, class size, school location, and school type.
• GMAC staff expertise — if you have any questions about the project or the data, or if you need additional analysis or help interpreting results, we are here for you.

Eligibility

The purpose of this survey is to assess longitudinal trends in the application volume of graduate management programs—MBA programs as well as doctoral, MSc, and specialized master's in business. Full-time, part-time, executive, and online programs are asked to participate.

Our goal is to gain insights into the entire graduate management community. Therefore, all graduate management programs are eligible to participate and to receive the survey reports at no charge, regardless of location, affiliation, or admission structure.