Graduate Management News Graduate Management News

March 2009

 

New Media Come to Business School

From Facebook and YouTube to Twitter and iTunes, business schools are scrambling to dip their toes in all kinds of new media. The rationale? B-schools know that they have to meet Generation Y on their own terms—and that means “social networking.”

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Testing Industry Honors GMAC Research VP Larry Rudner

In recognition of his pioneering work in psychometrics and many contributions to standardized testing, GMAC Vice President for Research and Development Lawrence M. Rudner has received the 2009 Career Achievement Award from the Association of Test Publishers.

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GMAC Unveils New mba.com, Upgraded Web Portal for Prospective MBAs

The bold new face of MBA.com, the GMAC website for prospective MBA students, is now live. Brimming with interactive tools, multimedia features, and expanded content, the upgraded website offers prospective MBA students a wealth of information—and a central online destination—for researching and preparing for business school.

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Survey of mba.com Registrants Yields Insights into B-School Decision

When it comes to reaching prospective MBA students, school websites have a greater influence on where students choose to enroll than published rankings.

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GMAT Bus Rolls Out On Fourth Cross-Country Tour

Bringing the GMAT exam directly to students who live some distance from a GMAT testing site, the GMAT Mobile Test Center is currently on its fourth cross-country trip—three across the United States and one across Canada.

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Biz Buzz

Around the World in Graduate Management Education

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New Openings in Graduate Management Education

Looking for something new? Check out new professional opportunities around the industry and around the world.

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People on the Move

See what's new with your colleagues across the industry. Send promotion and hiring announcements to gmnews@gmac.com for inclusion in future editions of this newsletter.

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