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Recruiting would be a lot more efficient if you could just start with a pool of potential students you knew were serious about business school and would be a good demographic fit for your program.
GMASS, the Graduate Management Admission Search Service, lets you do just that. By using your own criteria to sort through nearly 400,000 mba.com registrants who’ve opted in to hear from schools, you can target precisely those who are the most likely fit for your program.
"Registrants of mba.com come from all over the world and have a wide variety of undergraduate majors─and they've all indicated interest in graduate business education," says Paula McKay, GMAC associate director of customer care.
Drawing from the demographic data from mba.com profiles, GMASS can be sorted by 25 subcategories, such as age range, gender, citizenship, current location, ethnic identification, undergraduate major, degree objective, GMAT score range, and planned date of enrollment.
GMASS can add precision to your recruiting in numerous ways:
- Develop invitation lists for recruiting events by sorting desirable candidates by current location.
- Recruit to fill scholarships or fellowships earmarked for specific populations by sorting by demographic characteristics.
- Lay the groundwork for segmenting your recruiting efforts by generating different mailing lists for different target populations.
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