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Top Takeaways from 2009 GMAC Research and Opportunities for 2010

The business school talent pool is increasingly diverse and mobile, and those optimistic about the economy are more likely to pursue graduate management education.

Building on the knowledge base of GMAT test-taker data, GMAC survey efforts in 2009 yielded insights, ideas and answers for schools on significant B-school trends. Here’s a recap of some notable findings and details on how you can get involved in the New Year:

The b-school talent pipeline is increasingly diverse. Of the 265,613 GMAT exams taken in TY2009, 51 percent were taken by non-US citizens, and 39 percent were taken by women. The average age was 27, and 40 percent were under 25. Explore the GMAT® Interactive Profile web tool with your preferred data criteria or see the published Profile of GMAT Candidates.

The talent pools are extremely mobile. Among citizens of East/Southeast Asia sitting for the GMAT in this testing year, 23 percent sat for the exam outside of their region. The print edition of the Profile of GMAT Candidates includes several new tables offering insight into talent pipelines and mobility in highlighting examinee location by citizenship, and GMAC webinar presentations on GME trends for North America, China, and Asia Pacific offer regional analysis.

Demand for graduate management education remained countercyclical to the economy. The conventional wisdom that demand for graduate management education goes up as employment goes down held true, with GMAT volume hitting a record as unemployment levels rose to double digits in the United States. But the global nature of the recession and of graduate management education complicated the picture in 2009, with the overall composition of the GME pipeline changing. See more in the presentation The Impact of the Global Economy on the MBA Pipeline from the 2009 Annual Industry Conference.

 
 
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