The Challenge of International Recruiting

Just showing up at an international career fair is no longer enough to attract international students to your program. You need to have a strategy, a message, and direct answers to many tough questions.

Liz Reisberg knows this from experience. She has been the executive director of The MBA Tour since its inception in 1992. Headquartered in Massachusetts, the company hosts career fairs, seminars, and admissions forums so that business school representatives and potential students in Asia, Latin America, and now the United States, can meet. (About 45 business schools meet 500 potential students at each fair.)

Why do people pursue MBA programs abroad? GMAC® learned from Global MBA Graduate Survey 2004 that graduates in the MBA class of 2004 who studied internationally chose to do so because they felt—

• the quality of the education abroad is better than in their own country
• they would have better career opportunities in another country
• international education would broaden their international and cultural experience
• the international reputation of the given school would be an asset to them
• the value of the international degree is higher than one from their own countries