Ron Alsop, author and former Wall Street Journal writer and editor, makes his debut as a regular columnist in this issue of Deans Digest. In this issue, Alsop, whose new book is titled The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace, takes a look at how “early career” MBA programs are a strong calling card for the millennial generation.

Alsop, who is a public speaker and consultant on topics including the millennial generation, corporate reputation, business ethics, social and environmental responsibility, business education trends, career development, and media relations, will explore numerous facets of business education in future editions.

His column will run in each bimonthly issue of Deans Digest, which is posted on gmac.com and emailed to subscribers the second week of the month. In 2010, look for Deans Digest on gmac.com on April 13, June 9, August 10, October 12, and December 14.

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