Continental Shift: Europe and Asia Gain Market Share
The United States remains the number one choice for many GMAT® examinees, but general interest in study within the U.S. has dropped significantly in Europe and Asia. Between 2001 and 2005, the U.S. lost market share in both regions.

Based on GMAT® score-sending trends, the latest data shows that U.S. graduate business schools received 13% fewer scores from European examinees in 2005 than in 2001, and about 8% fewer from Asian examinees in 2005 than in 2001.

Most notably, examinees from Greece are showing increased interest in studying close to home, in addition to showing a 56% increase in testing volume. Although Russian and United Kingdom citizens show steady interest in studying in the U.S., the data show a growing trend in European graduate management candidates staying closer to home.

In Asia, the percentage of score reports sent by Indian examinees to schools in India more than tripled between 2001 and 2005. This is due largely to the growing popularity of the Indian School of Business, which graduated its founding class in 2002. Vietnam experienced the greatest increase in testing volume, with 155% more potential candidates taking the exam in 2005 than in 2001.

Factors outside the control of these regions may affect score-sending trends. For example, changes in immigration and visa laws may cause graduate management candidates to consider schools within their country or region more seriously than they might have in the past.

For more information or to read the full reports on geographic trends for the graduate management industry, please visit www.gmac.com/research.

Sources:
GMAC® European Geographic Trend Report for Examinees Taking the Graduate Management Admission Test®, Johnette Peyton, GMAC® Research Reports, RR-05-13, November 23, 2005.

GMAC® Asian Geographic Trend Report for Examinees Taking the Graduate Management Admission Test®—2001 to 2005, Johnette Peyton, GMAC® Research Reports, RR-05-14, November 30, 2005.

 

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