Trademarks

Information to help you appropriately refer to and use GMAC's trademarks.

The trademarks and logos used on this site identify our products and services and are owned or licensed by the Graduate Management Admission Council® (GMAC®). You may use any GMAC or third-party trademarks if you properly attribute them to GMAC or the appropriate party. When using trademarks, you must comply with applicable trademark law, including: 

  • Using trademarks as proper adjectives 
  • Using trademarks with the appropriate trademark symbol.

Trademarks

GMAC Trademarks

GMAC maintains a list of its trademarks, product names, logos, and other assets that are protected as trademarks in the United States and many other countries. This list is periodically updated.

Trademark Product or Service
Computer-Adaptive GMAT®  Computerized admission test for graduate business programs.
Creating Access to Graduate Business Education® The Graduate Management Admission Council's objective and tagline.
EssentialPrep® Tutorials that features easy-to-understand lessons, animated graphics, and real-world case studies to help refresh and master accounting and statistics principles and quantitative and verbal skills .
Essential Prep Logo
Tutorials that features easy-to-understand lessons, animated graphics, and real-world case studies to help refresh and master accounting and statistics principles and quantitative and verbal skills .
GMAC®
A not-for-profit organization providing tools, products, services, and market intelligence and other information for the graduate management education community. 

Mark and signature representing the not-for-profit organization providing tools, products, services, and market intelligence and other information for the graduate business management education community.
 
GMASS®  Search service to help graduate business and management programs locate and connect with potential applicants.
GMAT®  Test prep materials and admission test for graduate business and management programs.
  Mark representing the admission test used for graduate business and management programs.
GMAT Business Ready®  Software to prepare students for graduate program classes. 
GMAT CAT®  Computerized admission test for graduate business and management programs.
GMAT Focus®  GMAT practice test to diagnose areas for additional study to do well on the GMAT exam.
GMAT Write®  Test preparation materials to prepare for the GMAT analytical writing assessment.
GMATCH®  A virtual fair for graduate management admissions.
  Mark representing the GMATCH virtual fair for graduate admissions.
GMATPrep®  A practice computer-adaptive GMAT test.
GMGC  International subsidiary of GMAC promoting business and management education.
Graduate Management Admission Council®  A not-for-profit organization providing tools, products, services, and market intelligence and other information for the graduate management education community. 
Graduate Management Admission Search Service® A search service to help graduate business and management programs locate and connect with potential applicants.
Graduate Management Admission Test® The admission test for graduate business and management programs.
MBA Explorer®  Educational materials promoting MBAs and other graduate business and management programs.
MBA Pathfinder®  The school search database.
mba.com  The GMAC website for information on the GMAT exam, graduate business programs, and the admission process.
 Management Education Research Institute Logo Program that awards fellowships and grants to faculty and students to fund data-driven research related to admissions, curriculum, career, and outcomes in graduate management education.
  The Management Education for Tomorrow (MET) Fund invests in strategic philanthropic initiatives that benefits business and management education globally.
 NMAT by GMACTM The NMAT admission test used for graduate business and management programs. 
 NMAT logo Mark representing the admission test used for graduate business and management programs.
 Reflect™
An online, self-assessment tool that evaluates 10 soft skill competencies.
 Reflect by GMAC logo Mark representing an online, self-assessment tool that evaluates 10 soft skill competencies.
Team MBA: The Business of Giving Back™  Philanthropic activities and events organized by students to support community service projects.
The Official GMAT Practice Test®  Test preparation materials.

NMATTM is a registered trademark of Graduate Management Global Connections (India) Private Limited (GMGC), a subsidiary of Graduate Management Admission Council (GMAC).

Trademark Product or Service 
NMATTM  Mark representing the admission test used for determining admission to graduate management education programs.

Questions? Contact Us

Trade Names

GMAC Trade Name Use

Both GMAC and Graduate Management Admission Council are trade names as well as trademarks.

  • Trade names are the names businesses use to self-identify.
  • Trademarks identify a unique product or service.

When to Use Trademark Symbols

  • Use them when referring to a specific GMAC or GMAT product.
  • Omit them when referring to the council as an organization.

Using Apostrophes 

  • A trade name can be a possessive.
  • A trademark cannot.
Trade name
Trademark
GMAC's email address
GMAC® GMAT® test prep
GMAC customer service
GMAC® Test Prep Summit
GMAC's policies
GMAC® research surveys

Use

Use of GMAC Trademarks

Trademarks are proper adjectives. They should be followed by an associated noun and should never be altered in any way.

Common Trademark Use Errors

  • Making them possessive
  • Adding a hyphen
  • Changing to singular or plural
Correct
Incorrect
GMAT® exams  GMATs 
Schools using the GMAT® exam  GMAT-using schools 
GMAT® validity  GMAT's validity

Learn more about proper trademark use by visiting the International Trademark Association website.

Guidelines

Guidelines for Use

Graduate Management Admission Council trademarks function just as other trademarks do: they identify brand names. And just like other trademarks, it is important to reference them correctly. It is unlawful to misuse or exploit the use of GMAC and other GMAC trademarks. You can avoid missteps by referencing the following guidelines and requirements based on trademark laws in the United States and other countries.

Selection & Display

Select the appropriate trademark for the GMAC brand you are referencing, and clearly display the following trademark notice and disclaimer on the cover, title page, welcome screen, home page, packaging, labeling, or advertising of your publication, product, or website:

[Name of the GMAC trademark you selected] is a registered trademark of the Graduate Management Admission CouncilTM. The Graduate Management Admission Council does not endorse, and is not affiliated with the owner or content of [name your publication, product, or website].

Which Symbol to Use

  • Use the registered trademark symbol ® after the mark with all registered GMAC trademarks.
  • Use the TM symbol after the mark with all other GMAC trademarks.

When & Where to Display Symbols

  • In general: display symbols with the first or, preferably, the most prominent reference to a GMAC trademark on the front, back, and spines of book covers, CD (ROM) labels, and in each separate section, product packaging, title page, and software opening screen.
  • In print materials: the symbol should appear with the GMAC mark on the first reference on the first page where the trademark term or phrase appears.
  • On websites: the symbol should appear with the GMAC mark in page display names, in subheads, and on the first reference on each page where the mark appears. Each page is considered a separate “work,” because each page can be printed separately.

Correct Use of Trademarks

  • Only use trademarks as adjectives, and follow them immediately with a generic noun. For example, GMAT® test or GMATPrep® software.
  • Trademarks should never stand alone as a title and never be used as nouns in other contexts.
  • Always use trademarks as they are registered.
  • Hyphenating and making them possessive is not permitted.
  • Visually separate your company name or trademark from any GMAC trademark that you reference to prevent GMAC products and services from being confused with your company’s work.
  • Always show GMAC trademarks in plain block letters and avoid altering trademarks in any way, including:
    • Adding designs, stylized typeface, or making other transformations
    • Rendering them significantly more prominent than other words in a title or description
    • Making the font color different from that of other words in the title or description
  • Do not make any GMAC trademark a part of your own business name, as part of a brand name for your products, or as part of your own trademarks.
  • Test preparation companies are only allowed to use the GMAC trademarks in domain names and on websites to the extent necessary to identify the nature of the test preparation services being offered. Any other use of the GMAC trademarks is an infringement of GMAC trademark rights.
  • GMAC trademarks can only be used with their products and services. (e.g. GMAT preparation can only be for the GMAT exam, not other exams)
  • Use trademarks in their language of origin. Translating or transliterating trademarks violates trademark laws.

Domain Names

Domain Name Use

GMAC considers trademark infringement to be use any of the GMAC trademarks as part of your business name, as part of a brand name for your products or services, or as part of your own trademarks. This rule applies whether the mark is in English or another language. 

Test preparation companies can only use GMAC trademarks in their domain names and on their websites, as needed, to identify the services they offer. The trademarks can only be used for marketing and test preparation for GMAC assessments not for other assessments such as the GRE, CAT, etc. Incorporating GMAC trademarks into any other trademark is considered trademark infringement.

Other Trademarks

Other Trademark Use

GMAC is committed to providing education about trademarks and their proper use. We are vigilant about our own intellectual property interests and strive to respect ours and others’ trademarks and others' intellectual property. Below is a list of trademarks and the organizations that own them which we commonly use on our websites:

Trademark Owner
Acrobat Reader® Adobe Systems Incorporated
Acrobat®  Adobe Systems Incorporated
Adobe®  Adobe Systems Incorporated
American Express®  American Express Company
Asknet®  asknet AG Corporation
Bank of America® Bank of America Corporation
Barron’s® Dow Jones , L.P.
BioWorld® AHC Media, LLC
Black Enterprise® Earl G Graves Publishing Co., Inc.
Bloomberg® Bloomberg LP
Bristol-Myers Squibb Tour of Hope® Bristol-Myers Squibb Company
Business 2.0® Business 2.0 Media Inc.
BusinessWeek® Bloomberg LP
CareerLeader® CareerLeader L.P.
CBS® CBS Broadcasting Inc.
Diners Club®  Diners Club International Ltd.
Economist.com® Economist Newspaper Limited
Entrepreneur® Entrepreneur Media, Inc.
ETS® Educational Testing Service
Equifax® Equifax Inc.
Excel® Microsoft Corporation
Experian® Experian Information Solutions, Inc.
FaceBook® FaceBook Inc.
Fast Company® Mansueto Ventures LLC
FedEx® Federal Express Corporation
Financial Times® Financial Times Limited
Forbes® Forbes Inc.
Forté Foundation® Forté Foundation
Fortune® Time, Inc.
Fortune 500® Time, Inc.
Google® Google
Graduate Record Examinations® Educational Testing Service
GRE® Educational Testing Service
Harvard Business Review® President and Fellows of Harvard College
Hispanic Business® Hispanic Business Inc.
Inc.® Mansueto Ventures LLC
Internet Explorer® Microsoft Corporation
JCB® JCB, Co. Ltd.
KPMG® KPMG International
LiveStrong® Lance Armstrong Foundation
LSAT® Law School Admission Council Inc.
Macintosh® Apple, Inc.
Macromedia Flash® Adobe Systems, Inc.
Macromedia® Adobe Systems, Inc.
Master Card® Master Card International Incorporated
Microsoft® Microsoft Corporation
My Access® Vantage Technologies Knowledge Assessment LLC
National Black MBA Association, Inc.® National Black MBA Association, Inc.
National Black MBA Association® National Black MBA Association, Inc.
National Society of Hispanic MBAs® National Society of Hispanic MBAs
NBMBAA® National Black MBA Association, Inc.
Netscape Navigator® Netscape Communications Corporation
Netscape® Netscape Communications Corporation
NSHMBA® National Society of Hispanic MBAs
PaGaLGuY Inzane labs private Limited
Pentium®  Intel Corporation 
PowerPoint® Microsoft Corporation
Reader® Adobe Systems, Inc.
Shockwave® Adobe Systems, Inc.
The Economist® Economist Newspaper Limited
The New England Journal of Medicine® Massachusetts Medical Society
The PhD ProjectSM The PhD Project
The Wall Street Journal® Dow Jones LP
TOEFL® Educational Testing Service
Tour of Hope® Bristol-Myers Squibb Company
Tour de France® Société du Tour de France
Trans Union® Trans Union, LLC
Twitter® Twitter, Inc.
Vault® Vault.com, Inc.
VISA® VISA International Service Association
VUETM NCS Pearson, Inc.
WeChat®
Tencent Holdings Limited 
Weibo Sina.Com Technology (China) Co. Ltd.
WetFeet® Universum Communications Inc.
Windows Me® Microsoft Corporation
Windows NT® Microsoft Corporation
Windows XP® Microsoft Corporation
Windows® Microsoft Corporation
WinZip® WinZip Computing, Inc.
Wired® Advanced Magazine Publishers Inc.
YouTube®
Google, Inc.