New! Free GMASS Webinars
Build a better class with GMASS. Attend our two FREE webinars to help you recruit precisely and strategically with the Graduate Management Admission Search Service® (GMASS®), a database of close to 400,000 potential students worldwide.
GMASS: An Introduction:
- September 29, 2010
GMASS: Making it Work For Your School:
- September 14, 2010
- October 12, 2010
What is GMASS?
The Graduate Management Admission Search Service® (GMASS®) provides you with direct access to qualified potential applicants who have already shown a strong interest in graduate management education. They've created an mba.com profile, they may have taken the GMAT® exam...and they've specifically chosen to make their contact and other information available to you.
This is an annual, subscription-based service with a pool of names that frequently renews as individuals move through the decision-making process. Maximize your marketing dollars—expand your mailing list with GMASS names selected based on criteria you choose. Find out more in the articles to the left, or sign up today using the button below!

New! GMASS Enhancements for the 2010-11 Subscription Year:
- GMAT Score Range Totals are included in the download file.
- Updated Metropolitan Regions reflect the new methodology for zoning zip codes. These regions are included in the download file.
- Capitalization of name and address fields are included in the download file.
- The field order of the download file has been rearranged to group similar fields together.
- Some codes in the GMASS code list have updated. Click here for the updated code list.
Users must agree to the GMASS Terms of Use (PDF) as part of the subscription process. For more information, please contact GMASS Customer Service or call +1(703) 668-9606.