GMAC® surveys are designed to explore relevant issues, offering data at various depths, depending on what schools need and how they participate. Survey reports provide an overview of the data in addition to giving context for and implications of the research. They are frequently used to help drive strategic decision-making processes in graduate business schools.
How does a school’s application volume compare with that of other schools? Since 1999, this annual survey has gathered comparative application data for the current and previous year from business school programs worldwide.
Who hires graduate business program alumni and why? What are the hiring plans in various industries? How do companies decide where to recruit? Launched in 2001–2002, this annual survey helps schools better understand the job market, clarify employer expectations, and benchmark their career services practices. Employers use the survey results to benchmark the MBA recruitment activities of their companies.
What do students think about the MBA experience as they prepare to graduate? Since 2000, this annual survey has been conducted every February to provide a comprehensive picture of who MBAs are and where they are headed after they graduate, as well as how they chose their schools and how satisfied they are with their MBA education.
What happens to MBAs after they graduate and begin to evaluate the value of their degrees? Beginning in 2001, these biannual surveys have followed MBA graduates long-term to understand their career progression, their expectations, their attitudes about work, their assessment of their education, and general market trends.
Who is in the pipeline for a degree? What makes them decide to apply now or wait? Launched in 2003, this annual survey tells who prospective students are (including detailed profiles), how and why they move through the pipeline, and what motivates them and gets their attention.
All survey reports are available on the Web. Print copies (while supplies last) are free upon request from the GMAC® Research and Development department at research@gmac.com.
For more information, please contact GMAC Customer Service.